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Journal of Strategic Marketing Volume 23, 2015 - Issue 7
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Articles

Long term evolution mobile services and intention to adopt: a Malaysian perspective

Philip James KitchenESC Rennes School of Business, Marketing, 2, Rue Robert d'Abrissel, Rennes, 35065, France
,
Roy MartinFaculty of Business and Accountancy, University of Malaya, Kuala Lumpur, 50603, MalaysiaCorrespondence[email protected]
&
Norbani Che-HaFaculty of Business and Accountancy, University of Malaya, Kuala Lumpur, 50603, Malaysia
Pages 643-654 | Received 24 Nov 2014, Accepted 15 Dec 2014, Published online: 20 Jan 2015

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Ali Anwar, Narongsak (Tek) Thongpapanl & Abdul R. Ashraf. (2021) Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage. Journal of Strategic Marketing 29:8, pages 722-742.
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Ioannis Rizomyliotis, Athanasios Poulis, Giovanis Apostolos, Kleopatra Konstantoulaki & Ioannis Kostopoulos. (2020) Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry. Journal of Strategic Marketing 28:1, pages 1-15.
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Articles from other publishers (10)

Yu-Min Wang, Chung-Lun Wei & Meng-Wei Wang. (2022) Factors influencing students' adoption intention of brain–computer interfaces in a game-learning context. Library Hi Tech 41:5, pages 1594-1620.
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Shikha Sargam, Ruchita Gupta, Rajesh Sharma & Karuna Jain. (2023) Adoption of 5G in developing economies: A supply side perspective from India. Telematics and Informatics 84, pages 102034.
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Laila M. Halee. 2023. Empirical Studies of an Internet and Service Based Economy. Empirical Studies of an Internet and Service Based Economy 49 110 .
Chi Yan Hui, Adina Abdulla, Zakiuddin Ahmed, Himanshi Goel, G M Monsur Habib, Toh Teck Hock, Parisa Khandakr, Hana Mahmood, Animesh Nautiyal, Mulya Nurmansyah, Shweta Panwar, Rutuja Patil, Fedri Ruluwedrata Rinawan, Hani Salim, Ashish Satav, Jitendra Nandkumar Shah, Akshita Shukla, Chowdhury Zabir Hossain Tanim, Dominique Balharry & Hilary Pinnock. (2022) Mapping national information and communication technology (ICT) infrastructure to the requirements of potential digital health interventions in low- and middle-income countries. Journal of Global Health 12.
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Lucio Fuentelsaz, Elisabet Garrido & Minerva González. (2020) Ownership in cross-border acquisitions and entry timing of the target firm. Journal of World Business 55:2, pages 101046.
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Nastaran Hajiheydari & Mahdi Ashkani. (2018) Mobile application user behavior in the developing countries: A survey in Iran. Information Systems 77, pages 22-33.
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Jaeyoung Lee, Euiho Suh, Hooyoung Park & Suchul Lee. (2018) Determinants of Users’ Intention to Purchase Probability-Based Items in Mobile Social Network Games: A Case of South Korea. IEEE Access 6, pages 12425-12437.
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Stefanie Sohn. (2017) A contextual perspective on consumers' perceived usefulness: The case of mobile online shopping. Journal of Retailing and Consumer Services 38, pages 22-33.
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Debora Bettiga & Lucio Lamberti. (2017) Exploring the adoption process of personal technologies: A cognitive-affective approach. The Journal of High Technology Management Research 28:2, pages 179-187.
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Seong-Taek Park, Hyuk Im & Kyoo-Sung Noh. (2015) A Study on Factors Affecting the Adoption of LTE Mobile Communication Service: The Case of South Korea. Wireless Personal Communications 86:1, pages 217-237.
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