Advanced search
Publication Cover
Journal of Strategic Marketing Volume 23, 2015 - Issue 4
Submit an article Journal homepage
1,090
Views
16
CrossRef citations to date
0
Altmetric
Papers

Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations

Kaleel RahmanSchool of Economics, Finance and Marketing, RMIT University, 445 Swanston Street, Melbourne3000, AustraliaCorrespondence[email protected]
,
Ingo O. KarpenSchool of Economics, Finance and Marketing, RMIT University, 445 Swanston Street, Melbourne3000, Australia
,
Mike ReidSchool of Economics, Finance and Marketing, RMIT University, 445 Swanston Street, Melbourne3000, Australia
&
Ulku YukselBusiness School, University of Sydney, H69 Economics and Business, Sydney2006, Australia
Pages 287-304 | Received 17 Feb 2014, Accepted 19 May 2014, Published online: 03 Jul 2014

Citations (16)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (8)

Allyn Cascio, Stacie F. Waites, Robert Moore, Melissa Moore, Douglas W. Vorhies & John P. Bentley. (2023) The effects of dual branding rumors on consumers’ national and store brand evaluations. Journal of Marketing Theory and Practice 31:3, pages 316-333.
Read now
Wojciech Trzebiński & Beata Marciniak. (2023) Meaning or Importance? E-commerce Consumers Interest in Product Features Presented in Online Offerings: The Role of Self-Relevance and Information Processing. Journal of Internet Commerce 22:2, pages 224-243.
Read now
Abderahman Rejeb, Karim Rejeb & Horst Treiblmaier. (2023) How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective. Journal of Strategic Marketing 31:3, pages 718-748.
Read now
Jean Boisvert & M. Sajid Khan. (2023) The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions. Journal of Strategic Marketing 31:1, pages 37-57.
Read now
Civilai Leckie, Munyaradzi W. Nyadzayo & Lester W. Johnson. (2022) The manifestation of brand engagement in self-concept through customer word-of-mouth behavior. Journal of Strategic Marketing 0:0, pages 1-18.
Read now
Brian J. Taillon & Bruce A. Huhmann. (2019) Strategic consequences of self-service technology evaluations. Journal of Strategic Marketing 27:3, pages 268-279.
Read now
Darren Boardman, Maria M. Raciti & Meredith Lawley. (2016) Exploring the influence of envy on service engagement. The Service Industries Journal 36:7-8, pages 278-298.
Read now
Teegan Courtney Clare Green & Nicole Hartley. (2015) Using Graph Theory to Value Paying and Nonpaying Customers in a Social Network: Linking Customer Lifetime Value to Word-of-Mouth Social Value. Journal of Relationship Marketing 14:4, pages 301-320.
Read now

Articles from other publishers (8)

Juan Tang, Baoyi Song & Yingchuan Wang. (2023) Fandom in comic-con: Cosplay tourists’ interaction and emotional solidarity. Journal of Hospitality and Tourism Management 54, pages 346-356.
Crossref
Kristina Heinonen & Richard Nicholls. 2022. The Palgrave Handbook of Service Management. The Palgrave Handbook of Service Management 629 654 .
Nguyen Bac Nguyen & João Carlos Rosmaninho Menezes. (2021) The thirty-year evolution of customer-to-customer interaction research: a systematic literature review and research implications. Service Business 15:3, pages 391-444.
Crossref
Noha El-Bassiouny, Sara Hamed, Hadeer Hammad, Hagar Adib & Nesma Ammar. 2020. Sport Entrepreneurship and Public Policy. Sport Entrepreneurship and Public Policy 117 133 .
Huan Sun, Shaofeng Wu, Yanning Li & Guangquan Dai. (2019) Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach. Sustainability 11:15, pages 4030.
Crossref
Jake An, Liem Viet Ngo, Mathew Chylinski & Quan Tran. (2019) Customer advocates with a generous heart. Journal of Services Marketing 33:2, pages 192-205.
Crossref
Edwin N. Torres, Ady Milman & Soona Park. (2017) Delighted or outraged? Uncovering key drivers of exceedingly positive and negative theme park guest experiences. Journal of Hospitality and Tourism Insights 1:1, pages 65-85.
Crossref
Carmen Llinares Millán, Dolores Garzon & Susana Navarro. (2016) C2C interactions creating value in the Route of Santiago. Journal of Business Research 69:11, pages 5448-5455.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.