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Journal of Strategic Marketing
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Volume 23, Issue 4

Journal of Strategic Marketing

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Cover image for Journal of Strategic Marketing, Volume 23, Issue 4, 2015

Journal of Strategic Marketing, Volume 23, Issue 4 (2015)

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Journal of Strategic Marketing, Volume 23, Issue 4 (2015)

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Editorial

Editorial

Nigel Piercy & Carolyn Strong

Pages: 285-286

Published online: 19 Jun 2015

CitationforEditorial | Full Text | PDF (29.3 KB)

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Papers

Article

Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations

Kaleel Rahman, Ingo O. Karpen, Mike Reid & Ulku Yuksel

Pages: 287-304

Published online: 03 Jul 2014

AbstractforCustomer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations | Full Text | References | PDF (224 KB)

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Article

Effects of intrinsic and extrinsic motivation on user-generated content

Rebecca Poch & Brett Martin

Pages: 305-317

Published online: 18 Jun 2014

AbstractforEffects of intrinsic and extrinsic motivation on user-generated content | Full Text | References | PDF (203.1 KB)

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Article

Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review

Michael Stros & Nick Lee

Pages: 318-336

Published online: 03 Jul 2014

AbstractforMarketing dimensions in the prescription pharmaceutical industry: a systematic literature review | Full Text | References | PDF (889.8 KB)

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Article

Charity appeal story with a tribal stigma anti-climax twist – consequences of revealing unanticipated information in storytelling

Pages: 337-352

Published online: 10 Jul 2014

AbstractforCharity appeal story with a tribal stigma anti-climax twist – consequences of revealing unanticipated information in storytelling | Full Text | References | PDF (339.1 KB)

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Article

Scoping the market orientation literature from 2009 to 2013: a review of the concept and the discussions found across a range of academic disciplines

Marie Ashwin & Alan Hirst

Pages: 353-363

Published online: 21 Oct 2014

AbstractforScoping the market orientation literature from 2009 to 2013: a review of the concept and the discussions found across a range of academic disciplines | Full Text | References | PDF (152.4 KB)

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Article

Strategic consensus of market orientation: a transitional economy perspective

Yeqing Bao, Eric Fong, Timothy D. Landry & Kevin Z. Zhou

Pages: 364-378

Published online: 22 Oct 2014

AbstractforStrategic consensus of market orientation: a transitional economy perspective | Full Text | References | PDF (159.1 KB)

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