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Journal of Strategic Marketing Volume 23, 2015 - Issue 3
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Towards a holistic internal market orientation measurement scale

Theophilus Francis Gyepi-GarbrahMarketing Division, CSIR, P.O. Box M32, Accra, GhanaCorrespondence[email protected]
&
Emmanuel Selase AsamoahDepartment of Business Administration, University of Professional Studies, P. O. Box LG 149, Accra, Ghana
Pages 273-284 | Received 22 Jan 2014, Accepted 03 Jun 2014, Published online: 03 Jul 2014

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Jingqi Qiu, Achilleas Boukis & Chris Storey. (2022) Internal Marketing: A Systematic Review. Journal of Marketing Theory and Practice 30:1, pages 53-67.
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Pratik Modi & Gurjeet Kaur Sahi. (2018) The meaning and relevance of internal market orientation in nonprofit organisations. The Service Industries Journal 38:5-6, pages 303-320.
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Carly Prinsloo. (2018) Employees’ Acceptance of E-Newsletters for Organisational Information Transfer. Communicatio 44:2, pages 88-112.
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Carmen Domínguez-Falcón, Josefa D. Martín-Santana & Petra De Saá-Pérez. (2017) Predicting market orientation through internal market orientation as culture and behaviour: an empirical application in Spanish hotels. The Service Industries Journal 37:3-4, pages 229-255.
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Articles from other publishers (2)

Neil Richardson & Ruth M. Gosnay. (2023) Is Internal Marketing a declining field? If so, why? A literature exploration from a hermeneutic perspective. Corporate Communications: An International Journal.
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Hsin-Wei Wang, Szu-Yu Kuo & Liang-Bi Chen. (2021) Exploring the Relationship between Internal Information Security, Response Cost, and Security Intention in Container Shipping. Applied Sciences 11:6, pages 2609.
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