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Journal of Strategic Marketing Volume 23, 2015 - Issue 4
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Strategic consensus of market orientation: a transitional economy perspective

Yeqing BaoCollege of Business Administration, University of Alabama in Huntsville, Huntsville, AL35899, USACorrespondence[email protected]
,
Eric FongCollege of Business Administration, University of Alabama in Huntsville, Huntsville, AL35899, USA
,
Timothy D. LandryCollege of Business Administration, University of Alabama in Huntsville, Huntsville, AL35899, USA
&
Kevin Z. ZhouSchool of Business, University of Hong Kong, Pokfulam, Hong Kong
Pages 364-378 | Received 31 May 2014, Accepted 24 Jul 2014, Published online: 22 Oct 2014

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Mujahid Mohiuddin Babu, Hongfei Liu, Chanaka Jayawardhena & Bidit Lal Dey. (2019) Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation. Journal of Marketing Management 35:7-8, pages 662-692.
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Mujahid Mohiuddin Babu. (2018) Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment. Journal of Strategic Marketing 26:8, pages 702-722.
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Articles from other publishers (1)

Bernhard A. Wach, Marius C. Wehner, Barbara E. Weißenberger & Rüdiger Kabst. (2021) United we stand: HR and line managers’ shared views on HR strategic integration. European Management Journal 39:4, pages 410-422.
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