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Ioannis Christodoulou & Paul A. Langley. (2020) A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy. Journal of Strategic Marketing 28:8, pages 727-752.
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Sussie C. Morrish, Matthew C. Whyte & Morgan P. Miles. (2019) Incubator mediation in commercialising disruptive innovation. Journal of Strategic Marketing 27:2, pages 177-189.
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