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Volume 24, Issue 6

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 24, Issue 6 (2016)

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Journal of Strategic Marketing, Volume 24, Issue 6 (2016)

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Editorial

Nigel Piercy

Pages: 445-446

Published online: 21 Jul 2016

CitationforEditorial | Full Text | PDF (69.3 KB)

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Articles

Article

The influence of customer loyalty on small island economies: an empirical and exploratory study

Wilson Ozuem, Tara Thomas & Geoff Lancaster

Pages: 447-469

Published online: 18 Feb 2015

AbstractforThe influence of customer loyalty on small island economies: an empirical and exploratory study | Full Text | References | PDF (456.6 KB)

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Article

Megamarketing expanded by neo-institutional theory

Damien Chaney, Karim Ben Slimane & Ashlee Humphreys

Pages: 470-483

Published online: 23 Jun 2015

AbstractforMegamarketing expanded by neo-institutional theory | Full Text | References | PDF (205.5 KB)

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Article

Regulatory focus as a moderator of retail shopping behaviour

Gopal Das

Pages: 484-499

Published online: 28 Jul 2015

AbstractforRegulatory focus as a moderator of retail shopping behaviour | Full Text | References | PDF (165.3 KB)

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Article

Optimising relationship marketing programmes: a holistic approach

Irena Daukseviciute & Lyndon Simkin

Pages: 500-518

Published online: 31 Jul 2015

AbstractforOptimising relationship marketing programmes: a holistic approach | Full Text | References | PDF (291 KB)

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Article

Extending boundaries of Blue Ocean Strategy

Arpita Agnihotri

Pages: 519-528

Published online: 28 Sep 2015

AbstractforExtending boundaries of Blue Ocean Strategy | Full Text | References | PDF (110.1 KB)

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Article

The role of customer gratitude in relationship marketing: moderation and model validation

Anubhav A. Mishra

Pages: 529-549

Published online: 16 Mar 2016

AbstractforThe role of customer gratitude in relationship marketing: moderation and model validation | Full Text | References | PDF (265.2 KB)

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