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Journal of Strategic Marketing Volume 24, 2016 - Issue 3-4: Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media. Guest editors: Linda D. Hollebeek and Roderick J. Brodie
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Editorial

Non-monetary social and network value: understanding the effects of non-paying customers in new media

Linda D. HollebeekUniversity of Auckland Business School and NHH Norwegian School of EconomicsCorrespondence[email protected]
&
Roderick J. BrodieUniversity of Auckland School
Pages 169-174 | Published online: 14 Jan 2016

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Shabana Chandrasekaran, ShabbirHusain R. V.Balamurugan Annamalai. (2023) Social media and Tourism: a cross-platform study of Indian DMOs. Current Issues in Tourism 26:16, pages 2727-2744.
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Marta Oliveira & Teresa Fernandes. (2022) Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram. Journal of Strategic Marketing 30:4, pages 389-407.
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Kayhan Tajeddini & Vanessa Ratten. (2020) The moderating effect of brand orientation on inter-firm market orientation and performance. Journal of Strategic Marketing 28:3, pages 194-224.
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Leonor Vale & Teresa Fernandes. (2018) Social media and sports: driving fan engagement with football clubs on Facebook. Journal of Strategic Marketing 26:1, pages 37-55.
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Mona Jami Pour & Zahra Karimi. (2023) An integrated framework of digital content marketing implementation: an exploration of antecedents, processes, and consequences. Kybernetes.
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Linda Narh, Raphael Odoom, Mahmoud Abdulai Mahmoud & Ernest Yaw Tweneboah-Koduah. (2023) The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana. Journal of Brand Management 30:4, pages 318-332.
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Chia-Lin Hsu. (2023) Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps. Decision Support Systems, pages 114020.
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Haoyu Liu, Kim Hua Tan, Kulwant Pawar & Sining Zhang. 2022. Supply Chain Risk and Innovation Management in “The Next Normal”. Supply Chain Risk and Innovation Management in “The Next Normal” 62 71 .
Yulin Chen. (2021) A Social Media Mining and Ensemble Learning Model: Application to Luxury and Fast Fashion Brands. Information 12:4, pages 149.
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Viju Mathew & Mohammad Soliman. (2020) Does digital content marketing affect tourism consumer behavior? An extension of t echnology acceptance model . Journal of Consumer Behaviour 20:1, pages 61-75.
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Linda D. Hollebeek & Keith Macky. (2019) Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing 45, pages 27-41.
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Sanjit Kumar Roy, Vaibhav Shekhar, Walfried M. Lassar & Tom Chen. (2018) Customer engagement behaviors: The role of service convenience, fairness and quality. Journal of Retailing and Consumer Services 44, pages 293-304.
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Chris I. Enyinda, Alphonso O. Ogbuehi & Chris H. Mbah. (2018) Building pharmaceutical relationship marketing and social media impact. International Journal of Pharmaceutical and Healthcare Marketing 12:2, pages 198-230.
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Linda D. Hollebeek, Tor W. Andreassen, Dale L.G. Smith, Daniel Grönquist, Amela Karahasanovic & Álvaro Márquez. (2018) Epilogue – service innovation actor engagement: an integrative model. Journal of Services Marketing 32:1, pages 95-100.
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Linda D. Hollebeek & Tor W. Andreassen. (2018) The S-D logic-informed “hamburger” model of service innovation and its implications for engagement and value. Journal of Services Marketing 32:1, pages 1-7.
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Jamid Ul Islam, Zillur Rahman & Linda D. Hollebeek. (2018) Consumer engagement in online brand communities: a solicitation of congruity theory. Internet Research 28:1, pages 23-45.
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Ulrike Baum?l, Linda Hollebeek & Reinhard Jung. (2016) Dynamics of customer interaction on social media platforms. Electronic Markets 26:3, pages 199-202.
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