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Volume 24, Issue 3-4

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 24, Issue 3-4 (2016)

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Journal of Strategic Marketing, Volume 24, Issue 3-4 (2016)

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Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media. Guest editors: Linda D. Hollebeek and Roderick J. Brodie

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Non-monetary social and network value: understanding the effects of non-paying customers in new media

Linda D. Hollebeek & Roderick J. Brodie

Pages: 169-174

Published online: 14 Jan 2016

First Page PreviewforNon-monetary social and network value: understanding the effects of non-paying customers in new media | Full Text | References | PDF (117.4 KB)

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Article

Nonmonetary customer value contributions in free e-services

Eva Anderl, Armin März & Jan H. Schumann

Pages: 175-189

Published online: 21 Dec 2015

AbstractforNonmonetary customer value contributions in free e-services | Full Text | References | PDF (181.2 KB) | Supplemental

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Article

Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model

Lars Groeger, Lara Moroko & Linda D. Hollebeek

Pages: 190-209

Published online: 14 Jan 2016

AbstractforCapturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model | Full Text | References | PDF (406.1 KB)

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Extending actor participation in value creation: an institutional view

Heiko Wieland, Kaisa Koskela-Huotari & Stephen L. Vargo

Pages: 210-226

Published online: 23 Dec 2015

AbstractforExtending actor participation in value creation: an institutional view | Full Text | References | PDF (311.1 KB)

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Monetary vs. nonmonetary prices: differences in product evaluations due to pricing strategies within mobile applications

John B. Dinsmore, Riley G. Dugan & Scott A. Wright

Pages: 227-240

Published online: 28 Dec 2015

AbstractforMonetary vs. nonmonetary prices: differences in product evaluations due to pricing strategies within mobile applications | Full Text | References | PDF (232.9 KB)

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Engagement in online communities: implications for consumer price perceptions

Long T.V. Nguyen, Jodie Conduit, Vinh Nhat Lu & Sally Rao Hill

Pages: 241-260

Published online: 23 Dec 2015

AbstractforEngagement in online communities: implications for consumer price perceptions | Full Text | References | PDF (261.2 KB)

1277 Views
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Social media engagement behaviour: a uses and gratifications perspective

Rebecca Dolan, Jodie Conduit, John Fahy & Steve Goodman

Pages: 261-277

Published online: 23 Dec 2015

AbstractforSocial media engagement behaviour: a uses and gratifications perspective | Full Text | References | PDF (282.2 KB)

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Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment

Bastian Popp, Bradley Wilson, Chris Horbel & Herbert Woratschek

Pages: 278-294

Published online: 23 Dec 2015

AbstractforRelationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment | Full Text | References | PDF (290.8 KB)

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How online reviews create social network value: the role of feedback versus individual motivation

Shelby H. McIntyre, Edward F. McQuarrie & Ravi Shanmugam

Pages: 295-310

Published online: 23 Dec 2015

AbstractforHow online reviews create social network value: the role of feedback versus individual motivation | Full Text | References | PDF (441.3 KB)

1008 Views
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How to engage customers in co-creation: customers’ motivations for collaborative innovation

Teresa Fernandes & Pedro Remelhe

Pages: 311-326

Published online: 23 Dec 2015

AbstractforHow to engage customers in co-creation: customers’ motivations for collaborative innovation | Full Text | References | PDF (245.7 KB)

5560 Views
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Co-governance in the consumer engagement process: facilitating multi-beneficial value creation

Jimmie G. Röndell, David Sörhammar & Mikael Gidhagen

Pages: 327-345

Published online: 23 Dec 2015

AbstractforCo-governance in the consumer engagement process: facilitating multi-beneficial value creation | Full Text | References | PDF (257 KB)

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Journal of Strategic Marketing (Vol.24, Iss.3-4, 2016)

Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media. Guest editors: Linda D. Hollebeek and Roderick J. Brodie

Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media. Guest editors: Linda D. Hollebeek and Roderick J. Brodie

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