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Journal of Strategic Marketing Volume 24, 2016 - Issue 3-4: Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media. Guest editors: Linda D. Hollebeek and Roderick J. Brodie
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Articles

Monetary vs. nonmonetary prices: differences in product evaluations due to pricing strategies within mobile applications

John B. DinsmoreRaj Soin College of Business, Wright State University, Dayton, OH, USACorrespondence[email protected]
,
Riley G. DuganMarketing Department, University of Dayton, Dayton, OH, USA
&
Scott A. WrightMarketing Department, Providence College School of Business, Providence, RI, USA
Pages 227-240 | Received 29 Sep 2014, Accepted 17 Sep 2015, Published online: 28 Dec 2015

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Read on this site (2)

Preeti Tak & Mansi Gupta. (2021) Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework. Journal of Internet Commerce 20:3, pages 293-318.
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Riza Casidy, Catherine Prentice & Walter Wymer. (2019) The effects of brand identity on brand performance in the service sector. Journal of Strategic Marketing 27:8, pages 651-665.
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Articles from other publishers (6)

Daria Plotkina & Landisoa Rabeson. (2022) The role of transactionality of mobile branded apps in brand experience and its impact on loyalty. Journal of Brand Management 29:5, pages 470-483.
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Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja & Paul Harrigan. (2021) Marketing research on Mobile apps: past, present and future. Journal of the Academy of Marketing Science 50:2, pages 195-225.
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Mario Tani, Ciro Troise & Aidan O’Driscoll. (2022) Business model innovation in mobile apps market: Exploring the new subscription plans with a behavioral reasoning perspective. Journal of Engineering and Technology Management 63, pages 101674.
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John B. Dinsmore, Kunal Swani, Ciro Troise, Wakiuru Wamwara & Bin Li. (2022) Antecedents and consequences of sending and receiving information in mobile gaming apps. Digital Business 2:2, pages 100031.
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Lara Stocchi, Naser Pourazad & Nina Michaelidou. (2020) Identification of two decision‐making paths underpinning the continued use of branded apps. Psychology & Marketing 37:10, pages 1362-1377.
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John B. Dinsmore, Kunal Swani & Riley G. Dugan. (2017) To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies. Psychology & Marketing 34:2, pages 227-244.
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