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Original Articles

Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying

Pages 547-566 | Received 16 Mar 2015, Accepted 14 Jan 2016, Published online: 22 Jun 2016

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Chenxu Ke, Bo Yan & Ruofan Xu. (2016) A group-buying mechanism for considering strategic consumer behavior. Electronic Commerce Research 17:4, pages 721-752.
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Weng Marc Lim. (2017) Online group buying: Some insights from the business-to-business perspective. Industrial Marketing Management 65, pages 182-193.
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