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Journal of Strategic Marketing Volume 25, 2017 - Issue 7
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Original Articles

Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters

Tiina LeposkyDepartment of Marketing, University of Vaasa, Vaasa, FinlandCorrespondence[email protected]
,
Ahmad ArslanBusiness School, Edge Hill University, Ormskirk, UK
&
Minnie KontkanenDepartment of Marketing, University of Vaasa, Vaasa, Finland
Pages 567-580 | Received 18 Mar 2015, Accepted 01 Feb 2016, Published online: 29 Jun 2016

Citations (11)

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Jeandri Robertson, Ian P McCarthy & Leyland Pitt. (2019) Leveraging social capital in university-industry knowledge transfer strategies: a comparative positioning framework. Knowledge Management Research & Practice 17:4, pages 461-472.
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Articles from other publishers (10)

Huimin Ouyang, Xinjian Cui, Xuhui Peng & Edmund Ntom Udemba. (2023) Reverse knowledge transfer in digital era and its effect on ambidextrous innovation: A simulation based on system dynamics. Heliyon 9:12, pages e22717.
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Daniella Fjellström, Ehsanul Huda Chowdhury, Sohail Ahmad & Bolortuya Batkhuu. (2023) Implications for multinational enterprises from emerging market subsidiaries’ reverse knowledge transfer. Central European Management Journal 31:3, pages 326-343.
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Novi Lailatul Khoirunnisa & Rangga Almahendra. (2021) Micro design in inter-organizational hybrid governance: a study on product adaptation, reverse knowledge transfer and integration mechanism. Journal of Knowledge Management 26:4, pages 873-894.
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Cátia Fernandes Crespo, Nuno Fernandes Crespo & Carla Curado. (2022) The effects of subsidiary’s leadership and entrepreneurship on international marketing knowledge transfer and new product development. International Business Review 31:2, pages 101928.
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Hani Al-Dmour, Futon Asfour, Rand Al-Dmour & Ahmed Al-Dmour. (2020) Validation of the impact of marketing knowledge management on business performance via digital financial innovation as a mediating factor. VINE Journal of Information and Knowledge Management Systems 52:1, pages 33-56.
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Hani H. Al-dmour, Futon Alsfour, Rand H. Al-Dmour & Noor Majid Saifan. (2022) The Role of Marketing Knowledge Management in Enhancing Digital Financial Innovation in Commercial Banks. International Journal of Knowledge Management 18:1, pages 1-19.
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Rafael Morais Pereira, Felipe Mendes Borini, Leandro Lima Santos & Moacir de Miranda Oliveira Jr. (2020) Environmental conditions, subsidiaries’ autonomy and global innovation in multinational enterprises. Journal of Science and Technology Policy Management 11:2, pages 247-262.
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Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo & Tiina Leposky. 2020. International Business and Emerging Economy Firms. International Business and Emerging Economy Firms 1 15 .
Ismail Gölgeci, Alberto Ferraris, Ahmad Arslan & Shlomo Y. Tarba. (2019) European MNE subsidiaries' embeddedness and innovation performance: Moderating role of external search depth and breadth. Journal of Business Research 102, pages 97-108.
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Xiaolan Fu, Zhongjuan Sun & Pervez N. Ghauri. (2018) Reverse knowledge acquisition in emerging market MNEs: The experiences of Huawei and ZTE. Journal of Business Research 93, pages 202-215.
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