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Journal of Strategic Marketing Volume 25, 2017 - Issue 3: Special issue: Marketing and Generation. Guest editors: Damien Chaney, Mourad Touzani, and Karim Ben Slimane
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Original Articles

Toward the characterization of ‘toy-packaging’: an exploratory research

Manel MzoughiNormandie Innovation Marché Entreprise Consommation. Univ, UNICAEN, UNIHAVRE, UNIROUEN, NIMEC, 14000Caen, FranceCorrespondence[email protected]
,
Joel BréeNormandie Innovation Marché Entreprise Consommation. Univ, UNICAEN, UNIHAVRE, UNIROUEN, NIMEC, 14000Caen, France;ESSCA Ecole de Management
&
Emna CherifUniversity of Auvergne, IAE of Clermont-Ferrand, France
Pages 190-210 | Received 30 Oct 2015, Accepted 04 Nov 2016, Published online: 24 Mar 2017

Citations (6)

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Read on this site (1)

Dan Zhang. (2020) Exploring Age Effects on Children’s Preferences of Package Design: Curvilinearity, Figurativeness, and Complexity. Journal of International Consumer Marketing 32:5, pages 416-434.
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Articles from other publishers (5)

Deniz Yeşim TALUĞ DEMİRİZ. (2023) İletişim aracı olarak ambalaj tasarımında etkileşimli ve sürdürülebilir yaklaşımlarInteractive and sustainable approaches in packaging design as a communication tool. RumeliDE Dil ve Edebiyat Araştırmaları Dergisi:32, pages 921-942.
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Vitória Ribeiro Garcia de Figueiredo Muniz, Isabela Sampaio Ribeiro, Karolline Ribeiro Lima Beckmam & Rossana Catie Bueno de Godoy. (2023) The impact of color on food choice. Brazilian Journal of Food Technology 26.
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Paurav Shukla, Jaywant Singh & Weisha Wang. (2022) The influence of creative packaging design on customer motivation to process and purchase decisions. Journal of Business Research 147, pages 338-347.
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Nora Bezaz & Mathieu Kacha. (2021) An experimental study of the effect of packaging colour on children's evaluation of packaging and attitude towards the brand. International Journal of Retail & Distribution Management 49:6, pages 701-716.
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Pascale Ezan, Gaelle Pantin-Sohier & Caroline Lancelot-Miltgen. (2019) Colour of food as a vector for children’s well-being. International Journal of Retail & Distribution Management 47:6, pages 659-679.
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