Journal of Strategic Marketing, Volume 25, Issue 3 (2017)

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Journal of Strategic Marketing, Volume 25, Issue 3 (2017)

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Special issue: Marketing and Generation. Guest editors: Damien Chaney, Mourad Touzani, and Karim Ben Slimane

Introduction

Introduction
Marketing to the (new) generations: summary and perspectives
Damien Chaney, Mourad Touzani & Karim Ben Slimane
Pages: 179-189
Published online: 24 Mar 2017
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Original Articles

Article
Toward the characterization of ‘toy-packaging’: an exploratory research
Manel Mzoughi, Joel Brée & Emna Cherif
Pages: 190-210
Published online: 24 Mar 2017
AbstractforToward the characterization of ‘toy-packaging’: an exploratory research | Full Text | References | PDF (2.1 MB)
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Article
The impact of age stereotypes on elderly consumers’ self-efficacy and cognitive performance
Andrea Groeppel-Klein, Jennifer Helfgen, Anja Spilski & Laura Schreiber
Pages: 211-225
Published online: 15 Mar 2017
AbstractforThe impact of age stereotypes on elderly consumers’ self-efficacy and cognitive performance | Full Text | References | PDF (1.2 MB)
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Article
Generation Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship
Ilaria Dalla Pozza, Sandrine Heitz-Spahn & Lionel Texier
Pages: 226-239
Published online: 13 Mar 2017
AbstractforGeneration Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship | Full Text | References | PDF (855 KB)
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Article
Demographic differences on service quality and perceived value in private online shopping clubs
Emel Kursunluoglu Yarimoglu
Pages: 240-257
Published online: 10 Mar 2017
AbstractforDemographic differences on service quality and perceived value in private online shopping clubs | Full Text | References | PDF (1.1 MB)
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Article
An intergenerational perspective on life satisfaction and its drivers: a comparison between 18–29-year-old and 50+ consumers in Germany
Tatjana Maria König & Val Larsen
Pages: 258-274
Published online: 13 Mar 2017
AbstractforAn intergenerational perspective on life satisfaction and its drivers: a comparison between 18–29-year-old and 50+ consumers in Germany | Full Text | References | PDF (1.2 MB)
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