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Journal of Strategic Marketing Volume 26, 2018 - Issue 6
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Original Articles

A conceptual analysis of brand intimacy on social media platforms

Alanoud F. AlmubarakDepartment of Management and Marketing, Swinburne University of Technology, Melbourne, Australia
,
Simon J. PervanDepartment of Management and Marketing, Swinburne University of Technology, Melbourne, AustraliaCorrespondence[email protected]
&
Lester W. JohnsonDepartment of Management and Marketing, Swinburne University of Technology, Melbourne, Australia
Pages 463-478 | Received 12 Dec 2016, Accepted 04 Mar 2017, Published online: 17 Apr 2017

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Thanh Nguyen Ngoc Dan & Phuc Ngo Trong. (2023) Does brand anthropomorphism and brand intimacy matter to assess consumers’ engagement successfully?. Cogent Business & Management 10:2.
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David Amani. (2022) Circumventing customers’ switching behavior in telecommunication industry in Tanzania: Insight from Sternberg’s Triangular Theory of Love. Cogent Social Sciences 8:1.
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Mohamed Akli Achabou & Isabelle Aimé. (2022) Editorial to the special issue brands in the digital world: challenges and perspectives. Journal of Strategic Marketing 30:4, pages 335-339.
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Marta Oliveira & Teresa Fernandes. (2022) Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram. Journal of Strategic Marketing 30:4, pages 389-407.
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. (2022) Call for papers for the special issue: Brands in the digital world: challenges and perspectives. Journal of Strategic Marketing 30:4, pages i-ii.
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Sookhyun Kim. (2021) Mapping social media analytics for small business: A case study of business analytics. International Journal of Fashion Design, Technology and Education 14:2, pages 218-231.
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Articles from other publishers (1)

Ana-Maria Urdea & Cristinel Petrișor Constantin. (2021) Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges. Journal of Risk and Financial Management 14:10, pages 502.
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