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Journal of Strategic Marketing Volume 27, 2019 - Issue 1
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Original Articles

Competitor orientation in successful SMEs: an exploration of the impact on innovation

Michele O’DwyerDepartment of Management and Marketing, University of Limerick, Limerick, IrelandCorrespondence[email protected]
&
Audrey GilmoreDepartment of Marketing, Entrepreneurship and Strategy, Ulster University, Belfast, UK
Pages 21-37 | Received 29 Nov 2016, Accepted 09 Jun 2017, Published online: 04 Oct 2017

Citations (26)

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Paul Mensah Agyei, Chei Bukari & Nathaniel Amoah. (2023) Market orientation of entrepreneurial university distance education and sustainable competitive advantage relationships: The mediating role of employee engagement. Cogent Social Sciences 9:1.
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Hassan Dauda Yahaya & Gunalan Nadarajah. (2023) Determining key factors influencing SMEs’ performance: A systematic literature review and experts’ verification. Cogent Business & Management 10:3.
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Piyush Ranjan & Jogendra Kumar Nayak. (2023) SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance. Journal of Global Marketing 36:5, pages 356-371.
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James M. Crick. (2022) Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance?. Journal of Strategic Marketing 30:6, pages 562-587.
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James M. Crick. (2021) The dimensionality of the market orientation construct. Journal of Strategic Marketing 29:4, pages 281-300.
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Alain Neher & Morgan P. Miles. (2020) SMEs and the relationship between firm size and the enactment of espoused managerial values. Small Enterprise Research 27:1, pages 1-22.
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Peter Anabila, Adelaide Naa Amerley Kastner, Cynthia A. Bulley & Michael Mba Allan. (2020) Market orientation: a key to survival and competitive advantage in Ghana’s private universities. Journal of Marketing for Higher Education 30:1, pages 125-144.
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Articles from other publishers (19)

Mohammed A. Al-Hakimi, Moad Hamod Saleh, Dileep B. Borade, Murad Baqis Hasan & Dhanraj Sharma. (2022) Competitor orientation and SME performance in competitive environments: the moderating effect of marketing ethics. Journal of Entrepreneurship in Emerging Economies 15:6, pages 1490-1511.
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Maciej Zastempowski & Szymon Cyfert. (2023) A new angle on SMEs' competitiveness. How do agility capabilities affect a firm's competitive position?. Journal of Organizational Change Management 36:4, pages 635-662.
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James M. Crick, Dave Crick & Shiv Chaudhry. (2023) Staying alive: Coopetition and competitor oriented behaviour from a pre- to post COVID-19 pandemic era. Industrial Marketing Management 113, pages 58-73.
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Halil YORULMAZ & Elif BAYKAL. (2023) KOBİ'lerde Stratejik Yönelimlerin Örgütsel Dayanıklılık Üzerine Etkisi: Pandemi DeneyimiThe Effect of Strategic Orientations on Organizational Resilience in SMEs: The Pandemic Experience. Alanya Akademik Bakış 7:1, pages 481-509.
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Maguette Teuw Diao & Balla Doucoure. (2022) Implementing Strategic Orientations in SMEs: The role of CEO’s Market Orientation. Journal of Comparative International Management 25:2, pages 246-274.
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Clare D'souza, Marthin Nanere, Malliga Marimuthu, Mokhamad Arwani & Ninh Nguyen. (2021) Market orientation, performance and the mediating role of innovation in Indonesian SMEs. Asia Pacific Journal of Marketing and Logistics 34:10, pages 2314-2330.
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Maguette Teuw Diao. (2022) Orientations stratégiques et performance en petites entreprises : une analyse des effets de modération du contexte de marché sénégalais. Recherches en Sciences de Gestion N° 150:3, pages 59-84.
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Moad Hamod Saleh & Mohammed A. Al-Hakimi. (2022) The Effect of Marketing Ethics as a Moderator on the Relationship Between Competitor Orientation and SMEs’ Performance in Saudi Arabia. SAGE Open 12:3, pages 215824402211194.
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Yuan-Chieh Chang, Wen-Hong Chiu, Jian-Hang Wang & Min-Jun Teng. (2021) Customer involvement in the new process innovation: antecedents, mediation and performance. European Journal of Innovation Management 25:4, pages 1115-1141.
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Masoumeh Hosseinzadeh Shahri. 2022. Contextual Strategic Entrepreneurship. Contextual Strategic Entrepreneurship 155 171 .
Cashandra C. Mara. 2021. Beyond Human Resources - Research Paths Towards a New Understanding of Workforce Management Within Organizations. Beyond Human Resources - Research Paths Towards a New Understanding of Workforce Management Within Organizations.
Samuel Amponsah Odei, Jan Stejskal & Viktor Prokop. (2021) Understanding territorial innovations in European regions: Insights from radical and incremental innovative firms. Regional Science Policy & Practice 13:5, pages 1638-1660.
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Antti Sihvonen, Jukka Luoma & Tomas Falk. (2021) How customer knowledge affects exploration: Generating, guiding, and gatekeeping. Industrial Marketing Management 94, pages 90-105.
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Jawad Hussain, Palwasha Bibi, Ashfaq Ahmad & Hazrat Bilal. (2021) Disintegrated Market Orientation and Firm Performance: Moderating Effect of Entrepreneurial Orientation. Journal of Accounting and Finance in Emerging Economies 7:1, pages 155-168.
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Alexander Salmen. (2021) New Product Launch Success: A Literature Review. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 69:1, pages 151-176.
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Jani Saastamoinen, Helen Reijonen & Timo Tammi. (2020) SMEs' market orientation toward public sector customers in public procurement. International Journal of Public Sector Management 34:1, pages 1-16.
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Temidayo O. Akenroye, Jonathan D. Owens, Jamal Elbaz & Olatunde A. Durowoju. (2020) Dynamic capabilities for SME participation in public procurement. Business Process Management Journal 26:4, pages 857-888.
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Magadlene Mpandare & Guoxin Li. (2020) Utilising Enterprise Social Media for Product Innovation: The Role of Market Orientation. Sustainability 12:9, pages 3913.
Crossref
Carlos A. F. Sampaio, Ricardo G. Rodrigues & José M. Hernández-Mogollón. 2020. Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles. Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles 115 128 .

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