Journal of Strategic Marketing, Volume 27, Issue 1 (2019)

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Journal of Strategic Marketing, Volume 27, Issue 1 (2019)

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Original Articles

Article
How do alternative strategic orientations influence social media performance?
Michael J. Valos, Felix T. Mavondo & Munyaradzi W. Nyadzayo
Pages: 1-20
Published online: 05 Dec 2017
AbstractforHow do alternative strategic orientations influence social media performance? | Full Text | References | PDF (1.5 MB) | EPUB
  • 757 Views
  • 6 CrossRef citations
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Article
Competitor orientation in successful SMEs: an exploration of the impact on innovation
Michele O’Dwyer & Audrey Gilmore
Pages: 21-37
Published online: 04 Oct 2017
AbstractforCompetitor orientation in successful SMEs: an exploration of the impact on innovation | Full Text | References | PDF (1.5 MB) | EPUB
  • 1641 Views
  • 26 CrossRef citations
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Article
Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Brian D. Smith
Pages: 38-49
Published online: 02 Oct 2017
AbstractforBetween saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry | Full Text | References | PDF (4.1 MB) | EPUB
  • 1681 Views
  • 1 CrossRef citations
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Article
Corporate social responsibility: a boon or bane for innovative firms?
Bilwa Dipak Upadhye, Gopal Das & Geetika Varshneya
Pages: 50-66
Published online: 02 Oct 2017
AbstractforCorporate social responsibility: a boon or bane for innovative firms? | Full Text | References | PDF (1.4 MB) | EPUB
  • 700 Views
  • 13 CrossRef citations
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Article
Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
Katherine Taken Smith
Pages: 67-80
Published online: 02 Oct 2017
AbstractforMobile advertising to Digital Natives: preferences on content, style, personalization, and functionality | Full Text | References | PDF (1.2 MB) | EPUB
  • 4687 Views
  • 47 CrossRef citations
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Article
The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge
Jialing Lin, Antonio Lobo & Civilai Leckie
Pages: 81-95
Published online: 02 Oct 2017
AbstractforThe influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge | Full Text | References | PDF (1.6 MB) | EPUB
  • 2643 Views
  • 44 CrossRef citations
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