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Journal of Strategic Marketing Volume 27, 2019 - Issue 1
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Original Articles

Corporate social responsibility: a boon or bane for innovative firms?

Bilwa Dipak UpadhyeIndian Institute of Management Rohtak, Rohtak, India
,
Gopal DasIndian Institute of Management Rohtak, Rohtak, IndiaCorrespondence[email protected]
[email protected]
&
Geetika VarshneyaIndian Institute of Management Rohtak, Rohtak, India
Pages 50-66 | Received 25 Mar 2017, Accepted 12 Jul 2017, Published online: 02 Oct 2017

Citations (13)

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Harsha Gangadharbatla, Christopher Vardeman & Danielle Quichocho. (2022) Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context. Journal of Marketing Communications 28:3, pages 253-271.
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Articles from other publishers (12)

Lars Isaksson & Timothy Kiessling. (2023) Corporate Social Responsibility (CSR) and Engineering Management: Performance Implications. IEEE Transactions on Engineering Management 70:11, pages 4021-4031.
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Nele Jacobs & Bernhard Swoboda. (2023) The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness. International Business Review 32:5, pages 102172.
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Nick Lin-Hi, Marlene Reimer, Katharina Schäfer & Johanna Böttcher. (2022) Consumer acceptance of cultured meat: an empirical analysis of the role of organizational factors. Journal of Business Economics 93:4, pages 707-746.
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Shahzad Mahmood & Zia Khan. (2022) CSR and customer orientation: a sustainable pathway towards competitive advantage? A customer’s perspective. Social Responsibility Journal 19:4, pages 741-755.
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Carles Manera & Eloi Serrano. (2022) Management, Cooperatives and Sustainability: A New Methodological Proposal for a Holistic Analysis. Sustainability 14:12, pages 7489.
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Tarcia Camily Cavalcante Quezado, Nuno Fortes & William Quezado Figueiredo Cavalcante. (2022) The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude. Sustainability 14:5, pages 2962.
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Tarcia Camily Cavalcante Quezado, William Quezado Figueiredo Cavalcante, Nuno Fortes & Ricardo Filipe Ramos. (2022) Corporate Social Responsibility and Marketing: A Bibliometric and Visualization Analysis of the Literature between the Years 1994 and 2020. Sustainability 14:3, pages 1694.
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Allard C.R. van Riel, Tor W. Andreassen, Line Lervik-Olsen, Lu Zhang, Sunil Mithas & Kristina Heinonen. (2021) A customer-centric five actor model for sustainability and service innovation. Journal of Business Research 136, pages 389-401.
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Syed Shujaat Ali Shah & Zia Khan. (2021) Creating advocates: understanding the roles of CSR and firm innovativeness. Journal of Financial Services Marketing 26:2, pages 95-106.
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Shaili Singh, Arpita Khare, Shivendra Kumar Pandey & Dheeraj P. Sharma. (2021) Industry and community peers as drivers of corporate social responsibility in India: The contingent role of institutional investors. Journal of Cleaner Production 295, pages 126316.
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Noel James Pearse & Judita Peterlin. (2019) Artistic creative social entrepreneurs and business model innovation. Journal of Research in Marketing and Entrepreneurship 21:2, pages 149-162.
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Shu‐Chuan Chu & Hsuan‐Ting Chen. (2019) Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior. Journal of Consumer Behaviour 18:6, pages 453-462.
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