Advanced search
Publication Cover
Journal of Strategic Marketing Volume 27, 2019 - Issue 5
Submit an article Journal homepage
5,429
Views
6
CrossRef citations to date
0
Altmetric
Original Articles

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking

Tony ProctorBusiness School, University of Chester, Chester, UK
&
Philip J. KitchenMarketing, Salford Business School, University of Salford, Manchester, UKCorrespondence[email protected]
[email protected]
Pages 373-387 | Received 11 Jan 2018, Accepted 15 Jan 2018, Published online: 25 Jan 2018

Citations (6)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Natalya Saldanha, Rajendra Mulye & Kaleel Rahman. (2020) A strategic view of celebrity endorsements through the attachment lens. Journal of Strategic Marketing 28:5, pages 434-454.
Read now

Articles from other publishers (5)

Sahil Raj, Amanpreet Singh & Dana-Nicoleta Lascu. (2023) Green smartphone purchase intentions: A conceptual framework and empirical investigation of Indian consumers. Journal of Cleaner Production 403, pages 136658.
Crossref
Zahra Shah, Hossein Olya & Lien Le Monkhouse. (2022) Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures. International Marketing Review 40:1, pages 102-126.
Crossref
Oliver Schnittka, Julian Hofmann, Marius Johnen, Carsten Erfgen & Zeinab Rezvani. (2022) Brand evaluations in sponsorship versus celebrity endorsement. International Journal of Market Research 65:1, pages 126-144.
Crossref
Andrew James. (2022) Metalepsis and the Role of Domain Experts in the Wine Manga The Drops of GodMétalepses et rôle des experts du domaine œnologique dans les mangas Les gouttes de Dieu. ILCEA:47.
Crossref
Dean Creevey, Joseph Coughlan & Christina O'Connor. (2021) Social media and luxury: A systematic literature review. International Journal of Management Reviews 24:1, pages 99-129.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.