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Volume 27, Issue 5

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 27, Issue 5 (2019)

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Journal of Strategic Marketing, Volume 27, Issue 5 (2019)

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Vol 32, 2024 Vol 31, 2023 Vol 30, 2022 Vol 29, 2021 Vol 28, 2020 Volume 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Vol 19, 2011 Vol 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1994 Vol 1, 1993

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Call for Papers

Announcement

Research in strategic marketing: past and future(Developing New Models, Reviews, Measures, Methods with Future Research Agenda)

Justin Paul, Yogesh Dwivedi, Ravi Pappu & Sanjit Kumar Roy

Pages: 369-372

Published online: 20 Mar 2019

First Page PreviewforResearch in strategic marketing: past and future(Developing New Models, Reviews, Measures, Methods with Future Research Agenda) | Full Text | References | PDF (433 KB) | EPUB

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Original Articles

Article

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking

Tony Proctor & Philip J. Kitchen

Pages: 373-387

Published online: 25 Jan 2018

AbstractforCelebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking | Full Text | References | PDF (986.8 KB) | EPUB

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Article

Managing consumption communities

Elina Närvänen, Pauliina Koivisto & Hannu Kuusela

Pages: 388-404

Published online: 11 Jan 2018

AbstractforManaging consumption communities | Full Text | References | PDF (1.1 MB) | EPUB

1603 Views
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Article

The internal competitor: buyer motives and marketing strategies

Niels Peter Mols

Pages: 405-416

Published online: 25 Jan 2018

AbstractforThe internal competitor: buyer motives and marketing strategies | Full Text | References | PDF (824.4 KB) | EPUB

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Article

Environmental management systems: an alternative marketing strategy for sustainability

Clare D’Souza, Tim Marjoribanks, Suzanne Young, Gillian Sullivan Mort, Marthin Nanere & Jubin Jacob John

Pages: 417-434

Published online: 01 Feb 2018

AbstractforEnvironmental management systems: an alternative marketing strategy for sustainability | Full Text | References | PDF (1.1 MB) | EPUB

1766 Views
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Article

Building a local identity through sellout crowds: the impact of brand popularity, brand similarity, and brand diversity of music festivals

Carmen Lopez & Mark A. A. M. Leenders

Pages: 435-450

Published online: 12 Feb 2018

AbstractforBuilding a local identity through sellout crowds: the impact of brand popularity, brand similarity, and brand diversity of music festivals | Full Text | References | PDF (1.5 MB) | EPUB

2408 Views
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Article

Marketing and business intelligence with help of ant colony algorithm

Romana Seidlova, Jaroslav Poživil & Jaromir Seidl

Pages: 451-463

Published online: 01 Feb 2018

AbstractforMarketing and business intelligence with help of ant colony algorithm | Full Text | References | PDF (2 MB) | EPUB

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Erratum

Correction

Erratum

Page: I

Published online: 13 Apr 2018

CitationforErratum | Full Text | PDF (178.2 KB) | EPUB

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