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Journal of Strategic Marketing Volume 28, 2020 - Issue 7
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Original Articles

A review and evaluation of market orientation research in an emerging African economy

Stanley Coffiea Department of Business Management, Ghana Institute of Management and Public Administration, Accra, GhanaCorrespondence[email protected]
,
Charles Blanksonb Department of Marketing and Logistics, College of Business, University of North Texas, Denton, USA
&
Samuel Ato Dadziea Department of Business Management, Ghana Institute of Management and Public Administration, Accra, Ghana
Pages 565-582 | Received 29 Apr 2018, Accepted 19 Oct 2018, Published online: 10 Dec 2018

Citations (4)

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Read on this site (2)

Paul Mensah Agyei, Chei Bukari & Nathaniel Amoah. (2023) Market orientation of entrepreneurial university distance education and sustainable competitive advantage relationships: The mediating role of employee engagement. Cogent Social Sciences 9:1.
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Laura Barasa, Bethuel Kinyanjui, Joris Knoben, Patrick Vermeulen & Peter Kimuyu. (2021) Innovation and exporting: the case of mediation effects in Sub-Saharan Africa. Industry and Innovation 28:2, pages 113-135.
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Articles from other publishers (2)

Dawit Tsegaye Sisay, Frans J. H. M. Verhees & Hans C. M. van Trijp. (2023) Market orientation practices of Ethiopian seed producer cooperatives. Humanities and Social Sciences Communications 10:1.
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Emmanuel Mogaji, Mariachiara Restuccia, Zoe Lee & Nguyen Phong Nguyen. (2023) B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management 108, pages 237-250.
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