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Volume 28, Issue 7

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 28, Issue 7 (2020)

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Journal of Strategic Marketing, Volume 28, Issue 7 (2020)

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Original Articles

Article

A review and evaluation of market orientation research in an emerging African economy

Stanley Coffie, Charles Blankson & Samuel Ato Dadzie

Pages: 565-582

Published online: 10 Dec 2018

AbstractforA review and evaluation of market orientation research in an emerging African economy | Full Text | References | PDF (1.1 MB) | EPUB

321 Views
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Article

Name-your-own-price as participative pricing strategy: a review of the literature from 2001–2017

Rafael Luis Wagner & Natália Araujo Pacheco

Pages: 583-600

Published online: 30 Jan 2019

AbstractforName-your-own-price as participative pricing strategy: a review of the literature from 2001–2017 | Full Text | References | PDF (1.5 MB) | EPUB

971 Views
8 CrossRef citations
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Article

Salesperson implementation of sales strategy and its impact on sales performance

Aniefre Eddie Inyang & Fernando Jaramillo

Pages: 601-619

Published online: 31 Mar 2019

AbstractforSalesperson implementation of sales strategy and its impact on sales performance | Full Text | References | PDF (1.3 MB) | EPUB

1557 Views
10 CrossRef citations
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Article

A typology of organisational stakeholder engagement with place brand identity

Jessica Helmi, Kerrie Bridson & Riza Casidy

Pages: 620-638

Published online: 31 Mar 2019

AbstractforA typology of organisational stakeholder engagement with place brand identity | Full Text | References | PDF (1.4 MB) | EPUB

1071 Views
7 CrossRef citations
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Article

The impact of internal, external, and competitor factors on marketing strategy performance

Essam B. Ibrahim & Tina Harrison

Pages: 639-658

Published online: 02 May 2019

AbstractforThe impact of internal, external, and competitor factors on marketing strategy performance | Full Text | References | PDF (1.3 MB) | EPUB

4842 Views
16 CrossRef citations
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