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Journal of Strategic Marketing Volume 28, 2020 - Issue 7
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Original Articles

The impact of internal, external, and competitor factors on marketing strategy performance

Essam B. IbrahimBusiness School, University of Edinburgh, Edinburgh, UK
&
Tina HarrisonBusiness School, University of Edinburgh, Edinburgh, UKCorrespondence[email protected]
Pages 639-658 | Received 10 Feb 2017, Accepted 15 Apr 2019, Published online: 02 May 2019

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Henry Ataburo, Emmanuel Kwabena Anin, Getrude Effah Ampong & Abdul Samed Muntaka. (2022) Competitor actions, customer integration, and supply chain responsiveness: A contingency–capability-based view. Journal of Inter-Organizational Relationships 28:1-2, pages 35-49.
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Articles from other publishers (15)

Trihadi Pudiawan Erhan, Sebastiaan van Doorn, Arnold Japutra & Irwan Adi Ekaputra. (2023) Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments. Asia Pacific Journal of Marketing and Logistics.
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Kamal Hossain, Ahmad Sufian Che Abdullah, Mohd Abd Wahab Fatoni Mohd Balwi, Asmuliadi Lubis, Noor Azlinna Azizan, Mohammad Nurul Alam & Azni Zarina Taha. (2022) Linking entrepreneurial orientation with export performance: mediation effects of multiple differentiation strategies. Journal of Business & Industrial Marketing 38:9, pages 1769-1793.
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Qifeng Wei, Hui Guo, Qian Ling, Xiang Nan, Yu-Chen Wei & Praphaphan Wunsuk. (2023) The Impact of Entrepreneurship, Leadership, Business Characteristics, and Marketing Strategies on the SMEs Food Business's Performance in China. International Journal of Sociologies and Anthropologies Science Reviews 3:4, pages 141-150.
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Andrea Appolloni, Idiano D'Adamo, Massimo Gastaldi, Morteza Yazdani & Davide Settembre-Blundo. (2021) Reflective backward analysis to assess the operational performance and eco-efficiency of two industrial districts. International Journal of Productivity and Performance Management 72:6, pages 1608-1626.
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Alhamzah Alnoor, Khai Wah Khaw, XinYing Chew, Sammar Abbas & Zeeshan Zaib Khattak. (2023) The Influence of the Barriers of Hybrid Strategy on Strategic Competitive Priorities: Evidence from Oil Companies. Global Journal of Flexible Systems Management 24:2, pages 179-198.
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Galyna Chornous, Yana Fareniuk, Vincentas Rolandas Giedraitis, Erstida Ulvidienė & Ganna Kharlamova. (2023) A data science-based marketing decision support system for brand management. Innovative Marketing 19:2, pages 38-50.
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Yana Fareniuk & Galyna Chornous. (2023) Optimization of Media Strategy via Marketing Mix Modeling in Retailing. Ekonomika 102:1, pages 6-25.
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Dragan Dimitrijević, Natalija Dimitrijević & Živoslav Adamović. (2023) Digital marketing from the perspective of the producer/seller in the SMEs of textile and clothing industry. Tekstilna industrija 71:3, pages 52-62.
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Dragan Dimitrijević & Živoslav Adamović. (2023) Effects of digital marketing implementation from the customer's perspective in companies of the textile and clothing industry. Tekstilna industrija 71:1, pages 51-62.
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Odysseas Tsilingeridis, Vaia Moustaka & Athena Vakali. (2023) Design and development of a forecasting tool for the identification of new target markets by open time-series data and deep learning methods. Applied Soft Computing 132, pages 109843.
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Тетяна Князєва & Олена Казанська. (2022) МАРКЕТИНГОВА СТРАТЕГІЯ: ВИКЛИКИ ТА МОЖЛИВОСТІ В УМОВАХ ЦИФРОВІЗАЦІЇ. Економіка та суспільство:46.
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Nagendrakumar Nagalingam & Chathura Malinga. (2022) Corporate governance and firm integrated performance: Issues, challenges, and opportunities faced by nation in crisis. Corporate Board role duties and composition 18:2, pages 27-34.
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Nataliya Voytovych & Oksana Tereshchuk. (2021) FEATURES OF THE MARKETING STRATEGY IN THE CONDITIONS OF THE DIGITAL TRANSFORMATION. Social Economics:62, pages 122-129.
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Abriham Ebabu Engidaw. (2021) Exploring internal business factors and their impact on firm performance: small business perspective in Ethiopia. Journal of Innovation and Entrepreneurship 10:1.
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Владимир Наумов, Оксана Юлдашева & Вероника Шубаева. (2021) Strategic digital marketing: content and use patterns to improve the companies’ efficiency. Маркетинг и маркетинговые исследования Marketing and Marketing Research 3, pages 178-193.
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