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Journal of Strategic Marketing Volume 30, 2022 - Issue 2: Relationship Marketing in Franchising and Retailing
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Relationship Marketing in Franchising and Retailing

Determinants of overall franchisee satisfaction: application of the performance feedback theory

Michal Jiráseka Department of Corporate Economy, Masaryk University, Brno, Czech RepublicCorrespondence[email protected]
,
Susanne Maria Gaffkeb Department of Business Decisions and Analytics, University of Vienna, Vienna, Austria
&
Josef Windspergerb Department of Business Decisions and Analytics, University of Vienna, Vienna, Austria
Pages 221-238 | Received 28 Jun 2019, Accepted 18 Mar 2020, Published online: 15 Jun 2020

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Liu Ting & Jiseon Ahn. (2023) The impact of economic exchange, social exchange, mutual interest, and self-interest on franchisees’ behaviour. Total Quality Management & Business Excellence 34:11-12, pages 1579-1597.
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Thi Thao Hien Bui, Manimekalai Jambulingam & Muslim Amin. (2022) A literature review of franchisee performance: Insights for further research. Cogent Business & Management 9:1.
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Articles from other publishers (2)

Alexandrina Maria PauceanuAlexandrina Maria Pauceanu. 2023. Innovation, Innovators and Business. Innovation, Innovators and Business 187 197 .
Thalia Rodrigues Viana, Ana Cláudia Azevedo & Rafael Morais Pereira. (2022) Association between satisfaction and performance in franchise networks: a study from the perspective of correspondence analysis. REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresas.
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