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Journal of Strategic Marketing Volume 30, 2022 - Issue 3
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Research Article

Resolving complaints online: development and validation of customers’ perceived webcare scale

Sreejesh Sa Marketing Management Area, Indian Institute of Management Kozhikode, Kozhikode, Kerala, India
,
Justin Paulb Graduate School of Business Administration, University of Puerto Rico, San Juan, PR, USACorrespondence[email protected]
&
Anandakuttan B Unnithana Marketing Management Area, Indian Institute of Management Kozhikode, Kozhikode, Kerala, India
Pages 260-280 | Received 05 Apr 2020, Accepted 22 Jun 2020, Published online: 20 Jul 2020

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Read on this site (1)

Yildiray Anagun, Nur Sultan Bolel, Sahin Isik & Serif Ercan Ozkan. (2022) DEEP LEARNING-BASED CUSTOMER COMPLAINT MANAGEMENT. Journal of Organizational Computing and Electronic Commerce 32:3-4, pages 217-231.
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Articles from other publishers (3)

Edward C.S. Ku & Chun-Der Chen. (2023) Increasing the organizational performance of online sellers: the powerful back-end management systems. Business Process Management Journal 29:3, pages 838-857.
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Özlen ONURLU & Gülşah KUŞAT. (2022) DİJİTAL PAZARLAMA YAKLAŞIMI AÇISINDAN WEBCARE KALİTESİNİN OLUMLU AĞIZDAN AĞIZA PAZARLAMA NİYETİ ÜZERİNDEKİ ROLÜ VE BİR ARAŞTIRMATHE ROLE OF WEBCARE QUALITY ON POSITIVE WOM MARKETING INTENTION IN DIGITAL MARKETING APPROACH AND A RESEARCH. Erciyes Akademi 36:2, pages 759-780.
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Subhadip Roy & Varsha Jain. (2020) Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress. European Journal of Marketing 54:10, pages 2523-2550.
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