Journal of Strategic Marketing, Volume 30, Issue 3 (2022)

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Journal of Strategic Marketing, Volume 30, Issue 3 (2022)

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Research Article

Article
A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis
Naveen Donthu, Satish Kumar, Justin Paul, Debidutta Pattnaik & Carolyn Strong
Pages: 239-259
Published online: 21 Jul 2020
AbstractforA retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis | Full Text | References | PDF (3.7 MB) | EPUB
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Article
Resolving complaints online: development and validation of customers’ perceived webcare scale
Sreejesh S, Justin Paul & Anandakuttan B Unnithan
Pages: 260-280
Published online: 20 Jul 2020
AbstractforResolving complaints online: development and validation of customers’ perceived webcare scale | Full Text | References | PDF (477.4 KB) | EPUB
  • 407 Views
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Article
Building team brand equity through perceived CSR: the mediating role of dual identification
Sungkyung Kim & Argyro Elisavet Manoli
Pages: 281-295
Published online: 20 Jul 2020
AbstractforBuilding team brand equity through perceived CSR: the mediating role of dual identification | Full Text | References | PDF (521.7 KB) | EPUB
  • 1848 Views
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Article
Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
Jean Boisvert & M. Sajid Khan
Pages: 296-319
Published online: 21 Aug 2020
AbstractforToward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness | Full Text | References | PDF (1.4 MB) | EPUB
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Article
The role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study
Jiseon Ahn & Jookyung Kwon
Pages: 320-333
Published online: 24 Aug 2020
AbstractforThe role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study | Full Text | References | PDF (382.2 KB) | EPUB
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