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Citations (12)
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Eldrede Kahiya, Nick Ashill & Oliver Perkinson. (2023) Branding governance in international recurring sports events: the World Rugby ‘Sevens’ Series. European Sport Management Quarterly 23:5, pages 1477-1499.
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Weisheng Chiu, Fong-Jia Wang & Heetae Cho. (2023) Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis. Journal of Travel & Tourism Marketing 40:2, pages 91-108.
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Subhankar Das, Kamaljeet Sandhu & Subhra Rani Mondal. (2022) Music logos drive digital brands: an empirical analysis of consumers’ perspective. Journal of Strategic Marketing 0:0, pages 1-16.
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Sajith Narayanan. (2022) Does Generation Z value and reward corporate social responsibility practices?. Journal of Marketing Management 38:9-10, pages 903-937.
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Argyro Elisavet Manoli. (2022) Strategic brand management in and through sport. Journal of Strategic Marketing 0:0, pages 1-8.
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Jason Patrick Doyle, Thilo Kunkel, Sarah Jane Kelly, Kevin Filo & Graham Cuskelly. (2021) Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams. Journal of Strategic Marketing 0:0, pages 1-15.
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Articles from other publishers (6)
Sungkyung Kim & Argyro Elisavet Manoli. (2022) From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions. International Journal of Sports Marketing and Sponsorship 24:1, pages 1-19.
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Petri Lintumäki, Clemens Walcher & Martin Schnitzer. (2022) How Much Are Fans Willing to Pay to Help “Their” Soccer Clubs to Overcome a Crisis? An Analysis of Central European Fans during the COVID-19 Pandemic. Journal of Risk and Financial Management 15:12, pages 570.
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Qingyu Zhang & Sohail Ahmad. (2022) Linking Corporate Social Responsibility, Consumer Identification and Purchasing Intention. Sustainability 14:19, pages 12552.
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Junying Li, Jirawan Deeprasert, Rita Yi Man Li & Wei Lu. (2022) The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development. Sustainability 14:19, pages 12339.
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Jahyun Song, Hailin Qu & Xiang (Robert) Li. (2022) It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community. Journal of Hospitality & Tourism Research, pages 109634802210957.
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Akbar Mohammadi Argi, Mohammad Ehsani, Rasoul Norouzi Seyed Hossini & Marjan Saffari. (2021) The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality. Annals of Applied Sport Science 9:2, pages 0-0.
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