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Journal of Strategic Marketing Volume 30, 2022 - Issue 7
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Research Article

Scoping and aligning CRM strategy in higher education institutions: practical steps

Basel Khashaba Newcasth Business School, Northumbria University, Newcastle upon Tyne, United Kingdom of Great Britain and Northern Ireland
,
Stephen Gulliverb Henley Business School, University of Reading Henley Business School, Reading, United Kingdom of Great Britain and Northern Ireland
&
Rami M. Ayoubic Faculty of Business and Law, School of Strategy and Leadership, Coventry University, Coventry, United Kingdom of Great Britain and Northern IrelandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0264-3598
ORCID Icon
Pages 627-651 | Received 14 Feb 2019, Accepted 07 Sep 2020, Published online: 23 Sep 2020

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Read on this site (3)

Ade Octavia, Della Raymena Jovanka, Turki Mesfer Alqahtani, Tommy Tanu Wijaya & Akhmad Habibi. (2023) Key factors of educational CRM success and institution performance: A SEM analysis. Cogent Business & Management 10:1.
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Syed Asim Shah, Muhammad Haroon Shoukat, Muhammad Shakil Ahmad & Bilal Khan. (2021) Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Fernanda Edileuza Riccomini, Claudia Brito Silva Cirani, Samara de Carvalho Pedro, Daniela Menezes Garzaro & Kambou Sie Kevin. (2021) Innovation in educational marketing: a study applied to Brazilian private higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Articles from other publishers (2)

Nataliia Krokhmal & Serhii Myroshnychenko. (2023) CLASSIFICATION OF EDUCATIONAL INSTITUTION MANAGEMENT TECHNOLOGIES. Continuing Professional Education: Theory and Practice 74:1, pages 36-50.
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Basel Khashab, Stephen Gulliver, Rami Ayoubi & Carolyn Strong. (2022) Analysing enterprise resources for developing CRM framework in higher education institutions. Journal of Enterprise Information Management 35:6, pages 1639-1657.
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