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Volume 30, Issue 7

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 30, Issue 7 (2022)

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Journal of Strategic Marketing, Volume 30, Issue 7 (2022)

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Vol 32, 2024 Vol 31, 2023 Volume 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Vol 19, 2011 Vol 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1994 Vol 1, 1993

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Research Article

Article

Scoping and aligning CRM strategy in higher education institutions: practical steps

Basel Khashab, Stephen Gulliver & Rami M. Ayoubi

Pages: 627-651

Published online: 23 Sep 2020

AbstractforScoping and aligning CRM strategy in higher education institutions: practical steps | Full Text | References | PDF (2.7 MB) | EPUB

725 Views
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Article

The potential of marketing communications to protect social workers in times of crisis

Simon Pervan, Daniel Rayne & Liliana Bove

Pages: 652-666

Published online: 18 Sep 2020

AbstractforThe potential of marketing communications to protect social workers in times of crisis | Full Text | References | PDF (559.5 KB) | EPUB

370 Views
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Article

Freemium marketing: use of demand-side research in market segmentation strategy

Donald Sciglimpaglia & Feraidoon Raafat

Pages: 667-690

Published online: 30 Sep 2020

AbstractforFreemium marketing: use of demand-side research in market segmentation strategy | Full Text | References | PDF (2.4 MB) | EPUB

2049 Views
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Article

Houdini’s magical marketing strategies

Art Weinstein

Pages: 691-702

Published online: 23 Sep 2020

AbstractforHoudini’s magical marketing strategies | Full Text | References | PDF (647 KB) | EPUB

1015 Views
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Article

Leave some for me! The role of marketing in influencing responsible consumption during times of crisis

Sidney Anderson & Jeffrey Anderson

Pages: 703-721

Published online: 19 Oct 2020

AbstractforLeave some for me! The role of marketing in influencing responsible consumption during times of crisis | Full Text | References | PDF (799.2 KB) | EPUB

1631 Views
6 CrossRef citations
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