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Research Article

Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness

Sita Mishraa IMT, Ghaziabad, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6323-5881
ORCID Icon,
Gunjan Malhotraa IMT, Ghaziabad, IndiaORCID Iconhttps://orcid.org/0000-0002-6508-8002
ORCID Icon,
Ravi Chatterjeeb IMT Business School, Dubai, UAEORCID Iconhttps://orcid.org/0000-0002-3746-2087
ORCID Icon &
Yupal Sanatkumar Shuklac University of Bologna, Bologna, ItalyORCID Iconhttps://orcid.org/0000-0002-2346-1366
ORCID Icon
Received 01 Jul 2020, Accepted 12 Feb 2021, Published online: 02 Mar 2021

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Read on this site (2)

Gunjan Malhotra & Harsh Srivastava. (2023) Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity. Journal of Strategic Marketing 0:0, pages 1-24.
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Florence Jacob, Virginie Pez & Pierre Volle. (2023) Shifting to phygital experience management with design science: a six-step method to manage customer journeys. Journal of Strategic Marketing 31:5, pages 961-982.
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