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Research Article

Article
Consumer behavior: managerial insights from a collectivistic culture
Dorine M. Mattar & Sarah Hanna
Published online: 20 Jul 2024
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Research Article

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Making it real on social media: exploring authenticity strategies for sport and fitness influencers
Marta Massi, Chiara Piancatelli, Andrea Vocino & José I. Rojas-Méndez
Published online: 10 Jun 2024
  • 105 Views
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Research Article

Article
Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture
Chih-Pin Lin, Chi-Jui Huang & Tse-Ping Dong
Published online: 18 Apr 2024
  • 125 Views
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Research Article

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Positioning marketing analytics for organisational agility in the ready-made garments industry in an emerging country context
Md Asadul Islam, Dieu Hack-Polay, Mahfuzur Rahman & Francesca Dal Mas
Published online: 12 Apr 2024
  • 561 Views
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Open Access

Research Article

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Examining the impact of digital leadership on data analytics capability and organisational performance in the Indian context
Remya Lathabhavan & Moovendhan V
Published online: 11 Apr 2024
  • 188 Views
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The impact of information governance on information quality and firm performance: role of IT/marketing collaboration
Stefan Sleep, Prachi Gala & Dana E. Harrison
Published online: 10 Apr 2024
  • 129 Views
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Research Article

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Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty
Muhammad Mohsin Butt, Stephen Wilkins, Joe Hazzam & Ben Marder
Published online: 13 Mar 2024
  • 227 Views
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Research Article

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How digital transformation impact firm performance? The unmet needs of Indian exporting firms
Sudhir Rana, Jagroop Singh, Vinaytosh Mishra, Surender Khan, Majdi Quttainah & Sanjeev Prashar
Published online: 16 Feb 2024
  • 252 Views
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Research Article

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Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework
Hannan Amoozad Mahdiraji, Hojatallah Sharifpour Arabi & Demetris Vrontis
Published online: 26 Oct 2023
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Open Access

Research Article

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The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation
Kathryn Weaver & Parisa Haim Faridian
Published online: 26 Oct 2023
  • 75 Views
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Research Article

Article
Drivers of contract renewal over time: a framework of analysis in B2B services
Paul Williams, Nicholas J. Ashill & Earl Naumann
Published online: 04 Oct 2023
  • 512 Views
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Open Access

Research Article

Article
Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions
Umair Akram, Rambabu Lavuri, Aisha Rehman Ansari, Ratri Parida & Muhammad Junaid
Published online: 07 Sep 2023
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Research Article

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Fact or fake? The search for truth in an infodemic of disinformation, misinformation, and malinformation with deepfake and fake news
Weng Marc Lim
Published online: 07 Sep 2023
  • 4185 Views
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Open Access

Research Article

Article
I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media
Lars-Erik Casper Ferm & Park Thaichon
Published online: 07 Sep 2023
  • 924 Views
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Open Access

Research Article

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Investigating the effect of social media fake news on consumer behavior: an empirical study with multiple moderations
Mohammad Alamgir Hossain, Alvedi Sabani, Argho Bandyopadhyay, Ramakrishnan Raman, D.P. Goyal & Yogesh K Dwivedi
Published online: 04 Sep 2023
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Research Article

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Organisational and regulatory strategies to combat false news circulation on social media
Nirma Sadamali Jayawardena, Sara Quach, Park Thaichon, Mitchell Ross, Scott Weaven & Abhishek Behl
Published online: 01 Sep 2023
  • 193 Views
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Research Article

Article
Promoting e-cigarettes: media discussion of e-cigarettes before and after vaping deaths
Suzan Burton, Alena Soboleva, Ann Dadich & Francine Garlin
Published online: 18 Jul 2023
  • 1021 Views
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Open Access

Research Article

Article
The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness
Gaëlle Pantin-Sohier, Romain Sohier, Alice Sohier, Julian Hofmann & Suzanne Billot
Published online: 10 Jul 2023
  • 569 Views
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Research Article

Article
Key success factors for entrepreneurship in sustainable development projects
Hani EL-Chaarani, Allam Hamdan, Yahya Skaff, Zouhour EL Abiad & Mohammad Kanan
Published online: 10 Jul 2023
  • 197 Views
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Research Article

Article
Ethical concerns about social media privacy policies: do users have the ability to comprehend their consent actions?
Annmarie Hanlon & Karen Jones
Published online: 07 Jul 2023
  • 11395 Views
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Open Access

Research Article

Article
Future-proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions
Vaibhav Shwetangbhai Diwanji, Jaejin Lee & Juliann Cortese
Published online: 05 Jul 2023
  • 654 Views
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Research Article

Article
The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM
Caroline S.L. Tan
Published online: 04 Jul 2023
  • 671 Views
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Research Article

Article
Irresponsible marketing and the need to support pro-sustainable production and consumption
Steven J. Greenland, Ninh Nguyen & Carolyn Strong
Published online: 28 Jun 2023
  • 1692 Views
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Open Access

Research Article

Article
Positioning a controversial product: how Australian retailers are positioning e-cigarettes as ‘healthy’
Suzan Burton, Alena Soboleva, Ann Dadich & Francine Garlin
Published online: 09 Jun 2023
  • 1173 Views
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Open Access

Research Article

Article
The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context
Brian t Hart & Ian Phau
Published online: 05 Jun 2023
  • 1065 Views
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Open Access

Research Article

Article
The impact of digital services through ICT on business creation around the world
Hazem Marashdeh, Charilaos Mertzanis, Rim El Khoury, Osama Atayah & Mohamed Dhiaf
Published online: 23 May 2023
  • 163 Views
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Research Article

Article
Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities
Norashidah Hashim, Taleb S T Taleb & Maryam Sakinah Md Faudzi
Published online: 21 May 2023
  • 456 Views
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Research Article

Article
The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms
Luca Matteo Zagni & Gabriele Baima
Published online: 08 May 2023
  • 124 Views
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Research Article

Article
From customer intelligence to sustainability: management feature of SMEs in Almaty City
Tatyana Ð. Soldatenko, Faizan Ali, Saira R. Yessimzhanova, Tatyana Fedorova & Nargiza Aliyeva
Published online: 24 Apr 2023
  • 331 Views
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Research Article

Article
The impact of influencer-sourced brand endorsement on online consumer brand engagement
Shiromani Gupta, Rachna Mahajan & Satya Bhusan Dash
Published online: 09 Apr 2023
  • 1001 Views
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Research Article

Article
Revisiting the resource-based view (RBV) theory: from cross-functional capabilities perspective in post COVID-19 period
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis & Alkis Thrassou
Published online: 20 Feb 2023
  • 1063 Views
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Research Article

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Dynamic customer journey analysis and its advertising impact
Christian Koch, Benedikt Lindenbeck & Rainer Olbrich
Published online: 23 Jan 2023
  • 769 Views
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Research Article

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Sustainability in luxury: insights from Twitter activities
Phil Klaus, Aikaterini Manthiou & Van Ha Luong
Published online: 04 Jan 2023
  • 573 Views
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Research Article

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Effective message framing strategies for crowdfunding success: the moderating roles of creator experience and backer support
Masoud Moradi, Mayukh Dass & Fereshteh Zihagh
Published online: 29 Dec 2022
  • 260 Views
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Research Article

Article
Resource-based view and sustainable advantage: a framework for SMEs
Sam El Nemar, Hani El-Chaarani, Ibtihaj Dandachi & Sylvaine Castellano
Published online: 28 Dec 2022
  • 817 Views
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Research Article

Article
Gen Y consumer perceptions of web-based sustainability communications – the case of luxury fashion
Shuchan Luo, Claudia E Henninger, Aurelie Le Normand & Marta Blazquez
Published online: 27 Dec 2022
  • 1129 Views
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Research Article

Article
Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes
Isaac Jacob, Monica Khanna & Krupa A Rai
Published online: 27 Dec 2022
  • 214 Views
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Research Article

Article
Developing sustainable competitive advantages from the lens of resource-based view: evidence from IT sector of an emerging economy
Aliasghar Abbasi Kamardi, Hannan Amoozad Mahdiraji, Samira Masoumi & Vahid Jafari-Sadeghi
Published online: 25 Dec 2022
  • 4078 Views
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Open Access

Research Article

Article
Co-branding strategies in luxury fashion: the Off-White case
Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò & Daniela Andreini
Published online: 22 Dec 2022
  • 2064 Views
  • 1 CrossRef citations
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Research Article

Article
Marketing ‎and entrepreneurship‎: challenges and opportunities‎
Bahaaeddin Alareeni, Allam Hamdan, Reem Hamdan & Haneen Mohammad Shoaib
Published online: 09 Dec 2022
  • 380 Views
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Research Article

Article
Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency
Vaibhav Shwetangbhai Diwanji, Jaejin Lee & Juliann Cortese
Published online: 23 Nov 2022
  • 1010 Views
  • 1 CrossRef citations
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Research Article

Article
Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach
Rubina Chakma, Sanjay Dhir, Viput Ongsakul, Georgia Sakka & Zafar U. Ahmed
Published online: 27 Oct 2022
  • 538 Views
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Research Article

Article
Ambidextrous positioning of Asian IVCs and CVCs from a knowledge-based view
Ashutosh Kolte, Giuseppe Festa, Kazi Sohag & Matteo Rossi
Published online: 26 Oct 2022
  • 214 Views
  • 1 CrossRef citations
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Research Article

Article
Co-Recovery and e-WoM: intervening roles of recovery speed and customer-brand engagement in food delivery app services
Pankaj Kumar Mohanty, Radhakrishna Bhimavarapu, Anitha Acharya & Manish Gupta
Published online: 03 Sep 2022
  • 446 Views
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Research Article

Article
The ‘dark side’ of data–driven marketing: a system’s thinking analysis
Arun A. Elias
Published online: 11 Aug 2022
  • 766 Views
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Research Article

Article
Managing service flexibility in healthcare for improved customer experience: a data-driven approach
Pradeep Kumar
Published online: 15 Jul 2022
  • 500 Views
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Research Article

Article
Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy
Achint Nigam, Shreya Sangal, Abhishek Behl, Nirma Jayawardena, Amit Shankar, Vijay Pereira, Yama Temouri & Justin Zhang
Published online: 23 Jun 2022
  • 812 Views
  • 3 CrossRef citations
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Research Article

Article
The role of e-service quality and mediating effects of customer inspiration and satisfaction in building customer loyalty
Mahasweta Saha & Debarshi Mukherjee
Published online: 22 May 2022
  • 1237 Views
  • 5 CrossRef citations
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Research Article

Article
The role of the board of directors and Shariah supervisory board on the strategic market positioning of Islamic banks
Nizar Yousef Ahmed Naim & Nora Azureen Abdul Rahman
Published online: 12 May 2022
  • 212 Views
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Research Article

Article
An Intelligent omnichannel assortment model to manage webrooming: an optimization approach
Praveen Ranjan Srivastava, Justin Zuopeng Zhang, Prajwal Eachempati, Satyendra Kumar Sharma & Yulong Liu
Published online: 04 May 2022
  • 657 Views
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