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Research Article

Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective

Mustafeed Zamana Department of Marketing, EM Normandie Business School, Métis Lab, Le Havre, FranceCorrespondence[email protected]
,
Tan Vo-Thanhb Department of Marketing, Excelia Group, CERIIM & CEREGE (EA 1722), La Rochelle, FranceORCID Iconhttps://orcid.org/0000-0001-9964-3724
ORCID Icon,
Rajibul Hasanc Department of Marketing, Maynooth University, Co. Kildare, Ireland
&
Mujahid Mohiuddin Babud Department of Marketing, Coventry University, Coventry, UKORCID Iconhttps://orcid.org/0000-0001-6952-0723
ORCID Icon
Received 17 Jan 2021, Accepted 15 Jul 2021, Published online: 19 Aug 2021

Citations (5)

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Read on this site (2)

Amir Batouei, Mélanie F. Boninsegni, Xi Y. Leung & Ai Ping Teoh. (2023) Enhancing Full-Service Restaurant Online Food Ordering Experiences: Which Factors Should Restaurants Emphasize?. International Journal of Hospitality & Tourism Administration 0:0, pages 1-22.
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Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan, S. M. Riad Shams & Darko B. Vukovic. (2022) How can hotels create sustainable competitive advantages? A resource-based view. Journal of Strategic Marketing 0:0, pages 1-16.
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Articles from other publishers (3)

Tan Vo-Thanh, Mustafeed Zaman, Trung Dam-Huy Thai, Rajibul Hasan & Dagnachew Leta Senbeto. (2022) Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach. Annals of Operations Research.
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Tan Vo-Thanh, Mustafeed Zaman, Rajibul Hasan, Shahriar Akter & Thac Dang-Van. (2022) The service digitalization in fine-dining restaurants: a cost-benefit perspective. International Journal of Contemporary Hospitality Management 34:9, pages 3502-3524.
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Rinat Cohen & Ortal Slobodin. (2022) An Authentic Inner Compass and Need Satisfaction as Wellbeing Resources in Bedouin Teaching Students During the COVID-19. Frontiers in Psychiatry 13.
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