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Research Article

Big boys don’t cry [Offline]: the phygital disconnect between online and offline mental wellness engagement

Ekant Veera Department Of Management, Marketing And Entrepreneurship, Director Of The Canterbury Knowledge Commons, University Of Canterbury, Christchurch, New ZealandCorrespondence[email protected]
&
Angela Dobeleb School Of Economics, Finance And Marketing, College Of Business, Rmit University, Melbourne, Australia
Received 02 Apr 2021, Accepted 30 Jul 2021, Published online: 19 Aug 2021

Citations (4)

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Read on this site (1)

Wided Batat. (2022) What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework. Journal of Strategic Marketing 0:0, pages 1-24.
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Articles from other publishers (3)

Cristina Mele, Tiziana Russo Spena, Marialuiza Marzullo & Irene Di Bernardo. (2023) The phygital transformation: a systematic review and a research agenda. Italian Journal of Marketing 2023:3, pages 323-349.
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Pasquale Del Vecchio, Giustina Secundo & Antonello Garzoni. (2023) Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda. Technological Forecasting and Social Change 189, pages 122342.
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Prashant Kumar. (2022) Luxury consumption amidst the COVID-19 pandemic. Marketing Intelligence & Planning 41:1, pages 62-82.
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