Advanced search
Publication Cover
Journal of Strategic Marketing Volume 31, 2023 - Issue 4
Submit an article Journal homepage
3,291
Views
12
CrossRef citations to date
0
Altmetric
Research Article

Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction

Sita Mishraa Marketing, Institute of Management Technology Ghaziabad, Ghaziabad, India
,
Gunjan Malhotrab Operations, Institute of Management Technology Ghaziabad, Ghaziabad, IndiaCorrespondence[email protected]
,
Ravi Chatterjeec Institute of Management Technology Dubai, United Arab Emirates
&
Yupal Shuklad Department of Management, University of Bologna, Italy
Pages 749-766 | Received 03 Mar 2021, Accepted 20 Sep 2021, Published online: 29 Sep 2021

Citations (12)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Dogan Gursoy, Lu Lu, Robin Nunkoo & Demi Deng. (2023) Metaverse in services marketing: an overview and future research directions. The Service Industries Journal 43:15-16, pages 1140-1172.
Read now
Sandip Mukhopadhyay, Sumedha Chauhan & Sita Mishra. (2023) Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review. Journal of Strategic Marketing 0:0, pages 1-17.
Read now
Wided Batat. (2022) What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework. Journal of Strategic Marketing 0:0, pages 1-24.
Read now

Articles from other publishers (9)

Neha Sharma & Nirankush Dutta. (2023) Omnichannel retailing: exploring future research avenues in retail marketing and distribution management. International Journal of Retail & Distribution Management 51:7, pages 894-919.
Crossref
Cheng Xu, Yanqi Sun, Jiawei Wang, He Yan & Wanfang Xiong. (2023) Consumer privacy concerns in entrepreneurial contexts: Evidence from an online experiment. Journal of Consumer Behaviour 22:4, pages 1016-1024.
Crossref
Thamaraiselvan Natarajan & Deepak Ramanan Veera Raghavan. (2023) How integrated store-service quality promotes omnichannel shoppers’ word-of-mouth behaviors: the moderating role of perceived relationship investment and the shopper’s perceived value. The TQM Journal.
Crossref
Sheng-Wei Lin, Eugenia Y. Huang & Kai-Teng Cheng. (2022) A binding tie: why do customers stick to omnichannel retailers?. Information Technology & People 36:3, pages 1126-1159.
Crossref
Detcharat Sumrit & Khanwara Sowijit. (2023) Winning customer satisfaction toward omnichannel logistics service quality based on an integrated importance-performance analysis and three-factor theory: Insight from Thailand. Asia Pacific Management Review.
Crossref
Tuğba Yeğin & Muhammad Ikram. (2022) Developing a Sustainable Omnichannel Strategic Framework toward Circular Revolution: An Integrated Approach. Sustainability 14:18, pages 11578.
Crossref
Grandys Frieska Prassida & Ping-Yu Hsu. (2022) The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA. Journal of Retailing and Consumer Services 68, pages 103030.
Crossref
Aniruddha Pangarkar, Vibha Arora & Yupal Shukla. (2022) Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement. Journal of Retailing and Consumer Services 68, pages 103001.
Crossref
Ahmet Tuğrul Tuğer. 2022. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences 61 90 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.