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Journal of Strategic Marketing Volume 32, 2024 - Issue 6: Strategic Brand Management In and Through Sport

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Research Article

Strategic brand management in and through sport

Argyro Elisavet ManoliSchool of Sport, Exercise and Health Sciences, Loughborough University, Loughborough, UKCorrespondence[email protected]

https://orcid.org/0000-0001-7484-4124

Pages 814-821 | Received 05 Nov 2021, Accepted 23 Mar 2022, Published online: 30 Mar 2022

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https://doi.org/10.1080/0965254X.2022.2059774
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Jason Doyle, Thilo Kunkel, Yiran Su, Rui Biscaia & Bradley J. Baker. (2023) Advancing understanding of individual-level brand management in sport. European Sport Management Quarterly 23:6, pages 1631-1642.
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Luca Marrucci, Tiberio Daddi & Brian P. McCullough. Sustainable mobility and sports tourism: applying the theory of planned behaviour to football supporters. Journal of Strategic Marketing 0:0, pages 1-15.
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Articles from other publishers (1)

Prince Yao Amu, Bedman Narteh & Prince Kodua. (2024) The role of perceived value in football club branding: a developing league perspective. African Journal of Economic and Management Studies 15:3, pages 557-571.
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