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Journal of Strategic Marketing Volume 32, 2024 - Issue 4
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Research Article

Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity

Gunjan MalhotraOperations Management, Institute of Management Technology, Ghaziabad, Uttar Pradesh, IndiaCorrespondence[email protected] [email protected]
ORCID Iconhttps://orcid.org/0000-0002-6508-8002
ORCID Icon &
Harsh SrivastavaOperations Management, Institute of Management Technology, Ghaziabad, Uttar Pradesh, India
Pages 467-490 | Received 07 Jun 2022, Accepted 21 Jul 2023, Published online: 28 Jul 2023

Citations (11)

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Asif Ali Safeer, Iqbal Hussain, Muhammad Abrar & Rizwan Shabbir. (2023) Omnichannel Retailing in Light of Psychological Factors: A Mediated Model. Psychology Research and Behavior Management 16, pages 5069-5088.
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Articles from other publishers (10)

Seyed Ghiasuddin Taheri, Mehrzad Navabakhsh, Hamid Tohidi & Davood Mohammaditabar. (2024) A system dynamics model for optimum time, profitability, and customer satisfaction in omni-channel retailing. Journal of Retailing and Consumer Services 78, pages 103784.
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Xiaofang Jin, Azizah Omar & Kai Fu. (2024) Factors Influencing Purchase Intention toward Recycled Apparel: Evidence from China. Sustainability 16:9, pages 3633.
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Ruchi Mishra, Rajesh Kumar Singh & Justin Paul. (2024) Factors influencing behavioural intention to avail omnichannel service among Gen Y consumers. Benchmarking: An International Journal.
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Shu-Hsien Liao, Da-Chian Hu & Hui-Ling Liu. (2024) Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel. International Journal of Retail & Distribution Management 52:3, pages 341-354.
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Guilherme Juliani de Carvalho, Marcio Cardoso Machado & Victor Silva Correa. (2023) Omnichannel and consumer and retailer perceived risks and benefits: a review. International Journal of Retail & Distribution Management 52:3, pages 295-311.
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Gunjan Malhotra, Gunjan Dandotiya, Shipra Shaiwalini, Adnan Khan & Shreya Homechaudhuri. (2024) Benchmarking for organisational competitiveness: a resource-based view perspective. Benchmarking: An International Journal.
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Thanh Tiep Le, Tien Le Thi Cam, Nhan Nguyen Thi & Vi Le Ngoc Phuong. (2024) Do corporate social responsibility drive sustainable purchase intention? An empirical study in emerging economy. Benchmarking: An International Journal.
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Gunjan Malhotra & Navneet Fatehpuria. (2024) Consumers’ intention to purchase renting products: role of consumer minimalism, environmental consciousness and consumer scepticism. Benchmarking: An International Journal.
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Nidhi Sehgal, Vimi Jham & Gunjan Malhotra. (2023) Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity. Journal of Retailing and Consumer Services 75, pages 103546.
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Gunjan Malhotra & Shipra Shaiwalini. (2023) Environmental concern and purchase intention of pre-loved luxury products: a moderated mediation model. Asia Pacific Journal of Marketing and Logistics.
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