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Original Articles

Branding Knowledge-intensive Regions: A Comparative Study of Pisa and Oulu High-Tech Brands

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Pages 1611-1629 | Received 11 Oct 2011, Accepted 21 May 2012, Published online: 25 Sep 2012

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Read on this site (6)

Cecilia Pasquinelli, Serena Rovai & Nicola Bellini. (2023) Linking place brands and regional innovation: sustainable business strategies leveraging heritage. Regional Studies 0:0, pages 1-17.
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Di Wu & Neil M. Coe. (2023) Bottom-up cluster branding through boundary spanners: The case of the Jingdezhen ceramics cluster in China. Urban Studies 60:14, pages 2874-2900.
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Songming Feng, Adele Berndt & Mart Ots. (2023) Residents and the place branding process: socio-spatial construction of a locked-down city’s brand identity. Journal of Place Management and Development 16:3, pages 440-462.
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Saikat Banerjee & Paroma Mitra Mukherjee. (2021) Revamping heritage brand: a case of Murshidabad, West Bengal, India. Place Branding and Public Diplomacy 18:2, pages 190-200.
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Katrina Sandbach. (2021) Authenticity, local creatives and place branding: a case study from the Blue Mountains, Australia. Journal of Place Management and Development 15:2, pages 149-166.
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Di Wu. (2021) Forging connections: The role of ‘boundary spanners’ in globalising clusters and shaping cluster evolution. Progress in Human Geography 46:2, pages 484-506.
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Paweł Capik. (2020) Intensity of foreign investment promotion and development levels in Central–Eastern European regions. Journal of Place Management and Development 14:2, pages 114-133.
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Clarinda Rodrigues & Holger J. Schmidt. (2021) How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study. Journal of Creating Value 7:1, pages 19-43.
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Evangelos Asprogerakas & Kiki Mountanea. (2020) Spatial strategies as a place branding tool in the region of Ruhr. Place Branding and Public Diplomacy 16:4, pages 336-347.
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Ahmad Bonakdar & Ivonne Audirac. (2019) City Branding and the Link to Urban Planning: Theories, Practices, and Challenges. Journal of Planning Literature 35:2, pages 147-160.
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Agnese Cretella. (2019) Alternative food and the urban institutional agenda: Challenges and insights from Pisa. Journal of Rural Studies 69, pages 117-129.
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Giuseppe Pedeliento & Mihalis Kavaratzis. (2019) Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding. Journal of Product & Brand Management 28:3, pages 348-363.
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Oliver Ibert, Martin Hess, Jana Kleibert, Felix Müller & Dominic Power. (2019) Geographies of dissociation: Value creation, ‘dark’ places, and ‘missing’ links. Dialogues in Human Geography 9:1, pages 43-63.
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Cecilia Pasquinelli. 2017. Tourism in the City. Tourism in the City 29 50 .
Kaj Zimmerbauer. (2013) Constructing supranational regions and identities through branding:  Thick and thin region-building in the Barents and Ireland–Wales. European Urban and Regional Studies 23:3, pages 322-337.
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Eduardo Oliveira. (2016) Place branding as a strategic spatial planning instrument. Journal of Place Management and Development 9:1, pages 47-72.
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Ángel Herrero, Héctor San Martín, María del Mar García de los Salmones & Andrea del Río Peña. (2015) Influence of country and city images on students’ perception of host universities and their satisfaction with the assigned destination for their exchange programmes. Place Branding and Public Diplomacy 11:3, pages 190-203.
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Cecilia Pasquinelli. (2015) City Branding and Local SMEs: A Smart Specialisation Perspective. Symphonya. Emerging Issues in Management Symphonya. Emerging Issues in Management:1, pages 64-77.
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Dominic Medway, Kathryn Swanson, Lisa Delpy Neirotti, Cecilia Pasquinelli & Sebastian Zenker. (2015) Place branding: are we wasting our time? Report of an AMA special session. Journal of Place Management and Development 8:1, pages 63-68.
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Cecilia Pasquinelli & Nicola Bellini. 2015. Harnessing Place Branding through Cultural Entrepreneurship. Harnessing Place Branding through Cultural Entrepreneurship 159 177 .
Cecilia Pasquinelli. 2015. Inter-Regional Place Branding. Inter-Regional Place Branding 39 49 .
Eduardo Oliveira. 2015. Inter-Regional Place Branding. Inter-Regional Place Branding 115 137 .
Cecilia Pasquinelli. (2015) Urban Tourism(s): Is There a Case for a Paradigm Shift?. SSRN Electronic Journal.
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