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Book Review

How cities become brands developing city brands purposefully and thoughtfully (1st edition)

by Eric Hausler and Jurgen Hausler, 2024, 235 pp., US$ 78.17 (paperback) ISBN 9783658437756; (eBook) ISBN 9783658437763

RahmayaniMaster of Business Administration, Universitas Gadjah Mada, IndonesiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0009-0004-2388-1311
ORCID Icon,
Binti MubasysirohMaster of Business Administration, Universitas Gadjah Mada, IndonesiaORCID Iconhttps://orcid.org/0009-0002-2000-7966
ORCID Icon &
Wildan WardanaMaster of Business Administration, Universitas Gadjah Mada, IndonesiaORCID Iconhttps://orcid.org/0009-0007-8150-7100
ORCID Icon
Published online: 19 Jun 2024

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