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Original Articles

Advertensiekommunikasie: 'n eiesoortige stel taalreëls vir 'n eiesoortige teks

Adverts as a means of communication: a unique set of language rules for a unique kind of text

Pages 173-204 | Received 01 Sep 1998, Accepted 01 Jan 1999, Published online: 30 Jan 2012

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