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South African Journal of Linguistics Volume 17, 1999 - Issue 2-3
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Original Articles

Advertensiekommunikasie: 'n eiesoortige stel taalreëls vir 'n eiesoortige teks

Adverts as a means of communication: a unique set of language rules for a unique kind of text

Angelique van Niekerk Departement Afrikaans en Nederlands, Universiteit van die Oranje-Vrystaat, Posbus 339, Bloemfontein, 9300, Suid-Afrika
Pages 173-204 | Received 01 Sep 1998, Accepted 01 Jan 1999, Published online: 30 Jan 2012

Verwysings

  • Bernstein , D. 1974 . Creative advertising. , Great Britain : Richard Clay Ltd .
  • Bosch , B . 1995 . Die Afrikaans van dagbladadvertensies . Suid-Afrikaanse Tydskrif vir Taalkunde , 13 ( 1 ) : 1 – 13 .
  • Carstens , A. 1990 . Komposisionaliteitsbeginsel en die beskrywing van geleentheidskomposita . Suid-Afrikaanse Tydskrif vir Taalkunde , 8 ( 3 ) : 99 – 106 .
  • Carstens , W. A.M. 1997 . Afrikaanse tekslinguistiek: 'n inleiding. , Pretoria : J.L. van Schaik .
  • Combrink , J. G.H. 1969 . Afrikaanse reklame 2 . Klasgids , 4 ( 3 ) : 66 – 69 .
  • Cook , G. 1992 . The discourse of advertising. , London : Routledge .
  • Dyer , G. 1982 . Advertising as communication. , London : Longman .
  • Retief , R. 1994 . Die advertensie as kommunikasiesituasie: 'n teoretiese perspektief . Suid-Afrikaanse Tydskrif vir Taalkunde , : 72 – 93 . Supplement 20
  • Rush , S. 1998 . The noun phrase in advertising English . Journal of Pragmatics , 29 ( 1 ) : 155 – 171 .
  • Sherzer , J. 1985 . “ Puns and jokes ” . In Discourse analysis , Edited by: Van Dijk , T. A. volume 3 , 213 – 222 . Orlando : Academic Press . 1985
  • Thorne , S. 1997 . Mastering advanced English language. , London : Macmillan Press Ltd .
  • Van Dijk , T. A. 1985 . Discourse analysis , volume 3 , Orlando : Academic Press .

Nie-akademiese tydskrifte

  • 1997 . Afrikaans Vandug , 4 ( 4 ) : 9 (Nuusblad van die Stigting vir Afrikaans).
  • Finansies en Tegniek. Augustus 1997: 50.

Ander bronne waarna nie direk verwys is nie

  • Cole , P. and Morgan , J. L. , eds. 1975 . Syntax and semantics 3, Speech acts. , London : Academic .
  • Combrink , J. G.H. 1968 . Afrikaanse reklame 1 . Klasgids , 4 ( 1 ) : 56 – 62 .
  • Grice , H. P. 1997 . “ Logic and conversation. ” . In Syntax and semantics 3, Speech acts. , Edited by: Cole , P. and Morgan , J. L. London : Academic Press .
  • Oaks , D. D. 1995 . Structural ambiguities and written advertisements: an inventory of tools for more resourceful advertisements in English . Technical writing and communication , 25 ( 4 ) : 371 – 392 .
  • Ponelis , F. A. 1978 . Apikaanse sintaksis. , Pretoria : J.L. Van Schaik .
  • Redfern , W. D. 1982 . “ Guano of the mind: puns in advertising ” . In Language and comnzunication
  • Tanaka , K. 1992 . The pun in advertising: a pragmatic approach . Lingua , 91 ( 102 ) : 1 – 13 .
  • Van Jaarsveld , G. J. 1984 . Semantiek. , Pretoria : Academica .
  • Van Jaarsveld , G. J. 1987 . Wut bedoel jy? , Pretoria : Serva-Uitgewers .
  • Wybenga , D. M. 1988 . Diskoersanalise en stilistiek: 'n inleiding. . Pretoria: Serva. , 2 ( 3 ) : 269 – 276 .

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