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Original Articles

Attention All Shoppers, Queer Customers in Aisle Two: Investigating Lesbian and Gay Discrimination in the Marketplace

Pages 285-303 | Published online: 15 Sep 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Alexandra S. Rome, Jack S. Tillotson & Florian Maurice. (2022) Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership. Journal of Marketing Management 38:7-8, pages 605-632.
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Vikram Kapoor & Russell W. Belk. (2022) Coping and career choices: Irish gay men’s passage from hopelessness to redemption. Consumption Markets & Culture 25:1, pages 52-78.
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Guillaume D. Johnson, Kevin D. Thomas & Sonya A. Grier. (2017) When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion. Consumption Markets & Culture 20:6, pages 497-522.
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Áine M. Humble. (2016) “She Didn't Bat an Eye”: Canadian Same-Sex Wedding Planning and Support from the Wedding Industry. Journal of GLBT Family Studies 12:3, pages 277-299.
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Luca M. Visconti. (2016) A conversational approach to consumer vulnerability: performativity, representations, and storytelling. Journal of Marketing Management 32:3-4, pages 371-385.
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Luca Massimiliano Visconti. (2008) Gays’ market and social behaviors in (de)constructing symbolic boundaries. Consumption Markets & Culture 11:2, pages 113-135.
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Articles from other publishers (13)

Dan Jin, Han Chen & Rui Qi. (2023) Diversity, equity and inclusion in employee-queer customer interactions in the hospitality service setting: including multiple stakeholders’ perspectives. International Journal of Contemporary Hospitality Management.
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Mark S. Rosenbaum, Germán Contreras Ramirez & Kathy (Kawon) Kim. (2021) From overt to covert: Exploring discrimination against homosexual consumers in retail stores. Journal of Retailing and Consumer Services 59, pages 102426.
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Monica Mendini, Leandro Bitetti & Paula C. Peter. 2021. Design Thinking for Food Well-Being. Design Thinking for Food Well-Being 53 69 .
Heejung Ro & Eric D. Olson. (2020) Gay and lesbian customers’ perceived discrimination and identity management. International Journal of Hospitality Management 84, pages 102319.
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Gemma Burgess, Mihaela Kelemen, Sue Moffat & Elizabeth Parsons. (2017) Using performative knowledge production to explore marketplace exclusion. Qualitative Market Research: An International Journal 20:4, pages 486-511.
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Delphine Dion & Stéphane Borraz. (2017) Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter. Journal of Marketing 81:5, pages 67-85.
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Gianfranco Walsh & Eva Katharina Hammes. (2017) Do service scripts exacerbate job demand-induced customer perceived discrimination?. Journal of Services Marketing 31:4/5, pages 471-479.
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Heejung Ro & Eric D. Olson. (2014) The effects of social justice and stigma-consciousness on gay customers' service recovery evaluation. Journal of Business Research 67:6, pages 1162-1169.
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Mark S. Rosenbaum, Gianfranco Walsh & Richard Wozniak. (2012) Family allowances as reverse retail discrimination. International Journal of Retail & Distribution Management 40:5, pages 342-359.
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Tuba Üstüner & Craig J. Thompson. (2012) How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital. Journal of Consumer Research 38:5, pages 796-814.
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Mark S. Rosenbaum & Detra Y. Montoya. (2007) Am I welcome here? Exploring how ethnic consumers assess their place identity. Journal of Business Research 60:3, pages 206-214.
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Bill Pereira, Eduardo André Teixeira Ayrosa & Sayuri Ojima. (2006) Consumo entre gays: compreendendo a construção da identidade homossexual através do consumo. Cadernos EBAPE.BR 4:2, pages 01-16.
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Mark S. Rosenbaum. (2005) The symbolic servicescape: Your kind is welcomed here. Journal of Consumer Behaviour 4:4, pages 257-267.
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