Advanced search
Publication Cover
Consumption Markets & Culture Volume 20, 2017 - Issue 1
Submit an article Journal homepage
1,109
Views
4
CrossRef citations to date
0
Altmetric
Articles

Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising

Jaakko AsparaDepartment of Marketing, Hanken School of Economics, Helsinki, FinlandCorrespondence[email protected]
&
Henrikki TikkanenDepartment of Marketing, Aalto University School of Business (formerly known as Helsinki School of Economics), Helsinki, Finland;Stockholm School of Business, Stockholm University, Stockholm, Sweden
Pages 12-34 | Received 18 May 2015, Accepted 27 Feb 2016, Published online: 29 Apr 2016

Citations (4)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Eva Maria Jernsand, Helena Kraff, Sayaka Osanami Törngren, Caroline Adolfsson, Emma Björner, Lillian Omondi, Thomas Pederson & Sofia Ulver. (2023) Tourism memories – a collaborative reflection on inclusion and exclusion. Tourism Recreation Research 48:6, pages 820-830.
Read now

Articles from other publishers (3)

Elina Jaakkola & Stephen L. Vargo. (2021) Assessing and enhancing the impact potential of marketing articles. AMS Review 11:3-4, pages 407-415.
Crossref
Beatriz Casais & João F. Proença. (2018) Social advertisements for public health and epidemic dynamics. Journal of Social Marketing 8:4, pages 397-420.
Crossref
François J. Dessart & René van Bavel. (2017) Two converging paths: behavioural sciences and social marketing for better policies. Journal of Social Marketing 7:4, pages 355-365.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.