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Consumption Markets & Culture Volume 20, 2017 - Issue 1
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Articles

Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising

Jaakko AsparaDepartment of Marketing, Hanken School of Economics, Helsinki, FinlandCorrespondence[email protected]
&
Henrikki TikkanenDepartment of Marketing, Aalto University School of Business (formerly known as Helsinki School of Economics), Helsinki, Finland;Stockholm School of Business, Stockholm University, Stockholm, Sweden
Pages 12-34 | Received 18 May 2015, Accepted 27 Feb 2016, Published online: 29 Apr 2016

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