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Consumption Markets & Culture Volume 23, 2020 - Issue 6
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Original Articles

The ethno/graphic novel: alternative shapes of knowledge and hyper-intensity in consumer research

Stephen R. O’Sullivana Department of Management & Marketing, Cork University Business School, University College Cork, Cork, IrelandCorrespondence[email protected]
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Robert V. Kozinetsb USC Marshall School of Business, USC Annenberg School for Communication and Journalism, Los Angeles, CA, USAView further author information
Pages 569-598 | Received 11 Dec 2017, Accepted 24 Jul 2019, Published online: 05 Aug 2019

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Read on this site (2)

Olga Kravets & Eminegül Karababa. (2022) Ripping through a storified place: an exercise in critical breaking. Journal of Marketing Management 38:15-16, pages 1672-1690.
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Enric Cosme Llópez, Raúl Ruiz Mora & Núria Tamarit. (2022) A comic page for the first isomorphism theorem. Journal of Mathematics and the Arts 16:1-2, pages 29-56.
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Articles from other publishers (2)

Miikka J. Lehtonen & Samuel Putkonen. (2023) Towards “Strong” Multimodality: How Graphic Novels Can Help Us Rethink Modes. Journal of Management Inquiry, pages 105649262311748.
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Georgia Stavraki & Ioanna Anninou. (2022) Arts-based methods in business education: A reflection on a photo-elicitation project. Management Learning, pages 135050762210750.
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