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Health Communication Volume 24, 2009 - Issue 1
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Articles

Enhancing the Effectiveness of Antismoking Messages via Self-Congruent Appeals

Chingching Chang Department of Advertising, National Chengchi University, Taipei, TaiwanCorrespondence[email protected]
Pages 33-40 | Published online: 09 Feb 2009

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Yi. Liao, Dallin R. Adams, Helen M. Lillie & Jakob D. Jensen. (2023) People Wear Masks when they Ski: Comparing Congruent and Incongruent Behavioral Context Appeals. Journal of Health Communication 28:11, pages 728-738.
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Tatiana Batova & Stefan Ruediger. (2023) Cross-Country Analysis of the Association of Cultural Dimensions with Prescription Opioid Consumption and Implications for Health Education. Substance Use & Misuse 58:4, pages 536-550.
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Bo Yang & Xiaoli Nan. (2020) Self-Affirmation Moderates Self-Congruency Effect in Health Messaging. Health Communication 35:11, pages 1359-1367.
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Hye Jin Yoon & Carrie La Ferle. (2018) Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism. Journal of Advertising 47:2, pages 146-160.
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Byung-Kwan Lee & YouNa Lee. (2016) The role of self-construal in moderating the advertising repetition effect: evidence from Korea. Asian Journal of Communication 26:2, pages 174-193.
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Daniela B. Friedman, Vance Kornegay, Andrea Tanner, Caroline D. Bergeron, Diana C. Sisson, Megan A. Weis & Lee L. Patterson. (2016) Partnering with the Public Library for Health Care Education: An Evaluation of Affordable Care Act Messages. Public Library Quarterly 35:1, pages 1-22.
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Kathrynn R. Pounders, Seungae Lee & Mike Mackert. (2015) Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications. Journal of Advertising 44:4, pages 388-402.
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Hyegyu Lee & Hye-Jin Paek. (2014) Roles of guilt and culture in normative influence: testing moderated mediation in the anti-secondhand smoking context. Psychology, Health & Medicine 19:1, pages 14-23.
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Robert LaRose, Regina Connolly, Hyegyu Lee, Kang Li & Kayla D. Hales. (2014) Connection Overload? A Cross Cultural Study of the Consequences of Social Media Connection. Information Systems Management 31:1, pages 59-73.
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Articles from other publishers (18)

Ian O'Dowd, Keven Joyal‐Desmarais, Alexandra Scharmer, Ashley Walters & Mark Snyder. (2023) Should health communication regarding COVID‐19 emphasize self‐ or other‐focused impacts of mitigation behaviors? Insights from two message matching studies. Analyses of Social Issues and Public Policy.
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Zhan Xu, Linda DamSuji Park. (2023) Using Virtual Reality in E-Cigarette and Secondhand Aerosol Prevention Messages: Implications for Emotional Campaign Design. Cyberpsychology, Behavior, and Social Networking 26:4, pages 279-287.
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Katherine Baxter, Barbara Czarnecka, Bruno Schivinski & Maria Rita Massaro. (2022) Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK. PLOS ONE 17:10, pages e0273927.
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Mutlu Önen & Forrest Watson. (2021) The picture of smoking in my mind: a need for effective anti-smoking public service announcements based on the self-construals of smokers. Global Health Promotion 29:2, pages 50-59.
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Pavel S. Blagov. (2020) Adaptive and Dark Personality in the COVID-19 Pandemic: Predicting Health-Behavior Endorsement and the Appeal of Public-Health Messages. Social Psychological and Personality Science 12:5, pages 697-707.
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Ji-Min Kang, Nan-Hee Jeong & Se-Bum Park. (2021) How Does Congruence between Self-Construal and Recommendation Message Affect Product Evaluation?: The Moderating Role of Product Conspicuousness. Journal of Channel and Retailing 26:1, pages 73-95.
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Keven Joyal‐Desmarais, Alexander J. Rothman & Mark Snyder. (2020) How do we optimize message matching interventions? Identifying matching thresholds, and simultaneously matching to multiple characteristics. European Journal of Social Psychology 50:3, pages 701-720.
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Ioannis Kareklas, Darrel D. Muehling & Skyler King. (2019) The effect of color and self-view priming in persuasive communications. Journal of Business Research 98, pages 33-49.
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Denni Arli, Andre Pekerti, Krzysztof Kubacki & Sharyn Rundle-Thiele. (2016) Exploring the impact of self-construal and cultural intelligence on alcohol consumption: implications for social marketing. International Journal of Nonprofit and Voluntary Sector Marketing 21:4, pages 269-285.
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Byung-Kwan Lee & Wei-Na Lee. (2016) The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal. Journal of Business Research 69:8, pages 2747-2755.
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Cornelia Pechmann & Jesse R Catlin. (2016) The effects of advertising and other marketing communications on health-related consumer behaviors. Current Opinion in Psychology 10, pages 44-49.
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Hichang Cho & Jae-Shin Lee. (2015) The influence of self-efficacy, subjective norms, and risk perception on behavioral intentions related to the H1N1 flu pandemic: A comparison between Korea and the US. Asian Journal of Social Psychology 18:4, pages 311-324.
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Claudia Amonini, Simone Pettigrew & Cassandra Clayforth. (2015) The potential of shame as a message appeal in antismoking television advertisements. Tobacco Control 24:5, pages 436-441.
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Guiohk Lee, Jowon Park & Myung-Il Choi. (2014) The Effects of Self-Construal and Message Orientation on Value Advocacy Advertising. Korean Management Science Review 31:4, pages 15-28.
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Hye-Jin Paek, Hyegyu Lee & Thomas Hove. (2014) The role of collectivism orientation in differential normative mechanisms: A cross-national study of anti-smoking public service announcement effectiveness. Asian Journal of Social Psychology 17:3, pages 173-183.
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Jessica Salvatore & Deborah A. Prentice. 2010. Rebels in Groups. Rebels in Groups 201 218 .
Byung-Kwan Lee & 안은미. (2010) The Effect of Self-Construal on Product Attitude and Word-of-Mouth Intention in an Electronic Word-of-Mouth Situation. The Korean Journal of Consumer and Advertising Psychology 11:4, pages 757-771.
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Eun A Park & 김주희. (2010) Effects of the Consumer's Self-construal and Product Innovation on Purchase Intention and Satisfaction. The Korean Journal of Consumer and Advertising Psychology 11:4, pages 637-659.
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