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Health Communication Volume 36, 2021 - Issue 11
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Research Article

Testing Strategies to Increase Source Credibility through Strategic Message Design in the Context of Vaccination and Vaccine Hesitancy

Yiwei XuDepartment of Communication, Cornell UniversityCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2225-7806
ORCID Icon,
Drew MargolinDepartment of Communication, Cornell University
&
Jeff NiederdeppeDepartment of Communication, Cornell University
Pages 1354-1367 | Published online: 19 Apr 2020

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Read on this site (4)

Nehama Lewis & Erga Atad. (2023) Effects of Message Framing and Narrative Format on Promoting Persuasive Conversations with Others About the Flu Vaccine. Health Communication 0:0, pages 1-13.
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Fatema Al-Rubai’ey & Abdul Gabbar Al-Sharafi. (2023) Ethos in COVID-19 crisis communication: evidence from Oman. Journal of Risk Research 0:0, pages 1-16.
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Chelsea L. Ratcliff, Alice Fleerackers, Rebekah Wicke, Blue Harvill, Andy J. King & Jakob D. Jensen. (2023) Framing COVID-19 Preprint Research as Uncertain: A Mixed-Method Study of Public Reactions. Health Communication 0:0, pages 1-14.
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Lauren D. Rauh, Hannah S. Lathan, Matthew M. Masiello, Scott C. Ratzan & Ruth M. Parker. (2020) A Select Bibliography of Actions to Promote Vaccine Literacy: A Resource for Health Communication. Journal of Health Communication 25:10, pages 843-858.
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Articles from other publishers (8)

Charles Jebarajakirthy, Manish Das, Sharyn Rundle-Thiele & Hormoz Ahmadi. (2022) Communication strategies: encouraging healthy diets for on-the-go consumption. Journal of Consumer Marketing 40:1, pages 27-43.
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Ben Wasike. (2022) When the influencer says jump! How influencer signaling affects engagement with COVID-19 misinformation. Social Science & Medicine 315, pages 115497.
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Sarah E. Vaala, Matthew B. Ritter & Deepak Palakshappa. (2022) Framing Effects on US Adults’ Reactions to COVID-19 Public Health Messages: Moderating Role of Source Trust. American Behavioral Scientist, pages 000276422211246.
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Øyvind Ihlen & Ketil Raknes. (2022) The game of goodwill: an exploratory study of discursive goodwill strategies of interest organizations in a consensus democracy. Interest Groups & Advocacy 11:3, pages 353-372.
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Ben Wasike. (2022) Memes, Memes, Everywhere, nor Any Meme to Trust: Examining the Credibility and Persuasiveness of COVID-19-Related Memes. Journal of Computer-Mediated Communication 27:2.
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Truls Offerdal, Sine Just & Øyvind Ihlen. (2021) Public Ethos in the Pandemic Rhetorical Situation: Strategies for Building Trust in Authorities’ Risk Communication. Journal of International Crisis and Risk Communication Research 4:2, pages 247-270.
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Øyvind Ihlen, Margalit Toledano & Sine Nørholm Just. (2021) Using Rhetorical Situations to Examine and Improve Vaccination Communication. Frontiers in Communication 6.
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Carla Pires. (2021) What Is the State-of-the-Art in Clinical Trials on Vaccine Hesitancy 2015–2020?. Vaccines 9:4, pages 348.
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