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International Journal of Human–Computer Interaction Volume 24, 2008 - Issue 7: HCI Studies in MIS
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Articles

An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness

Scott McCoy Mason School of Business, College of William & Mary, Correspondence[email protected]
,
Andrea Everard Department of Accounting and MIS, University of Delaware,
,
Peter Polak Department of Management, The American University in Cairo,
&
Dennis F. Galletta Katz Graduate School of Business, University of Pittsburgh,
Pages 672-699 | Published online: 27 Sep 2008

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Joonghwa Lee, Soojung Kim, Chang-Dae Ham & Ayoung Seok. (2022) Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses. Journal of Interactive Advertising 22:2, pages 141-156.
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Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar. (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge. Journal of Current Issues & Research in Advertising 43:1, pages 68-89.
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Bin Li & Shimin Yin. (2021) How perceived control affects advertising avoidance intention in a skippable advertising context: a moderated mediation model. Chinese Journal of Communication 14:2, pages 157-175.
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Yoonjae Nam, Hyung-Seok Lee & Jong Woo Jun. (2019) The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea. International Journal of Advertising 38:6, pages 867-885.
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Bin Jun Tan, Mark Brown & Nigel Pope. (2019) The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site. Journal of Marketing Communications 25:3, pages 288-306.
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Vinod Madhavan, Simon George & Gururaj Kidiyoor. (2019) Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers. Cogent Economics & Finance 7:1.
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Nam Young Kim. (2018) The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance. Journal of Promotion Management 24:6, pages 845-862.
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Aimee S. Riedel, Clinton S. Weeks & Amanda T. Beatson. (2018) Am I intruding? Developing a conceptualisation of advertising intrusiveness. Journal of Marketing Management 34:9-10, pages 750-774.
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Aqsa Bashir, Jing (Taylor) Wen, Eunice Kim & Jon D. Morris. (2018) The Role of Consumer Affect on Visual Social Networking Sites: How Consumers Build Brand Relationships. Journal of Current Issues & Research in Advertising 39:2, pages 178-191.
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Nam Young Kim. (2018) The Effect of Ad Customization and Ad Variation on Internet Users' Perceptions of Forced Multiple Advertising Exposures and Attitudes. Journal of Interactive Advertising 18:1, pages 15-27.
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Hao Li & Hui-Yi Lo. (2015) Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements. Journal of Advertising 44:3, pages 208-218.
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Anastasia Kononova & Shupei Yuan. (2015) Double-Dipping Effect? How Combining YouTube Environmental PSAs With Thematically Congruent Advertisements in Different Formats Affects Memory and Attitudes. Journal of Interactive Advertising 15:1, pages 2-15.
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