REFERENCES
- Aaker , D. S. and Bruzzone , D. E. 1985 . Causes of irritation in advertising . Journal of Marketing , 49 ( 2 ) : 47 – 57 .
- Abernethy , A. M. 1991 . Differences between advertising and program exposure for car radio listening . Journal of Advertising Research , 31 ( 2 ) : 33 – 43 .
- Bailey , B. P. , Konstan , J. A. and Carlis , J. V. 2000 . “ Measuring the effects of interruptions on task performance in the user interface ” . In Proceedings of 2000 IEEE International Conference on Systems, Man, and Cybernetics , 757 – 762 . Piscataway, NJ : IEEE .
- Bailey , B. P. , Konstan , J. A. and Carlis , J. V. 2001 . “ The effects of interruptions on task performance, annoyance, and anxiety in the user interface ” . In Proceedings of 2001 Human-Computer Interaction - INTERACT 2001 Conference , Edited by: Hirose , M. 593 – 601 . Amsterdam : IOS Press .
- Baron , R. M. and Kenny , D. A. 1986 . The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations . Journal of Personality and Social Psychology , 51 ( 6 ) : 1173 – 1182 .
- Bauer , R. A. and Greyser , S. A. 1968 . Advertising in America consumer view , Boston : Harvard University Press .
- Briggs , R. and Hollis , N. 1997 . Advertising on the Web: Is there response before click-through? . Journal of Advertising Research , 37 ( 2 ) : 33 – 45 .
- Broadbent , D. E. 1958 . Perception and communication , New York : Pergamon .
- Brown , T. J. and Rothschild , M. L. 1993 . Reassessing the impact of television advertising clutter . Journal of Consumer Research , 20 ( 1 ) : 138 – 146 .
- Bruner , G. C. and Kumar , A. 2000 . Web commercials and advertising hierarchy-of-effects . Journal of Advertising Research , 40 ( 1,2 ) : 35 – 44 .
- Bulik , B. 2000 . Blah, blah, boring, boring . Business 2.0 , 5 ( 22 ) 20 November
- Burns , K. S. and Lutz , R. J. 2006 . The function of format: Consumer responses to six on-line advertising formats . Journal of Advertising , 35 ( 1 ) : 53 – 63 .
- Chan, A., Dodd, J., & Stevens, R. (2004). The efficacy of pop-ups and the resulting effect on brands (White paper). London: Bunnyfoot Universality http://www.immagic.com/eLibrary/ARCHIVES/GENERAL/BUNNY_UK/B040225C.pdf (Accessed: 18 August 2008 ).
- Clancey , M. 1994 . The television audience examined . Journal of Advertising Research , 39 ( 5 ) : 27 – 37 .
- Coyle , J. R. and Thorson , E. 2001 . The effects of progressive levels of interactivity and vividness in Web marketing sites . Journal of Advertising , 30 ( 3 ) : 65 – 77 .
- Craik , F. I. M. 1982 . “ Selective changes in encoding as a function of reduced processing capacity ” . In Cognitive research in psychology , Edited by: Klix , F. , Hoffman , J. and Van der Meer , E. 152 – 161 . Berlin : DVW .
- Craik , F. I. M. , Govoni , R. , Naveh-Benjamin , M. and Anderson , N. D. 1996 . The effects of divided attention on encoding and retrieval processes in human memory . Journal of Experimental Psychology: General , 125 ( 2 ) : 159 – 180 .
- Czerwinski , M. , Cutrell , E. and Horvitz , E. . Instant messaging and interruption: Influence of task type on performance . Proceedings of OZCHI Conference on Interfacing Reality in the New Millennium . Edited by: Paris , C. , Ozkan , N. , Howard , S. and Lu , S. pp. 356 – 361 . Washington, DC : IEEE Computer Society .
- Diao , F. and Sundar , S. S. 2004 . Orienting response and memory for Web advertisements: Exploring effects of pop-up window and animation . Communications Research , 1 ( 5 ) : 537 – 567 .
- DiDomenico , A. T. 2003 . An investigation on subjective assessments of workload and postural stability under conditions of joint mental and physical demands , Blacksburg, VA : Unpublished doctoral dissertation, Virginia Polytechnic Institute and State University .
- Edwards , S. M. , Li , H. and Lee , J.-H. 2002 . Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads . Journal of Advertising , 31 ( 3 ) : 83 – 95 .
- Eggemeier , F. T. , Wilson , G. F. , Kramer , A. F. and Damos , D. L. 1991 . “ Workload assessment in multi-task environments ” . In Multiple-task performance , Edited by: Damos , D. L. 207 – 216 . Washington, DC : Taylor and Francis .
- Eighmey , J. 1997 . Profiling user responses to commercial Web site . Journal of Advertising Research , 37 ( 3 ) : 59 – 66 .
- Everard , A. and Galletta , D. F. 2005–2006 . How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store . Journal of Management Information Systems , 22 ( 3 ) : 55 – 95 .
- Galletta , D. F. , Henry , R. , McCoy , S. and Polak , P. 2004 . Sensitivity to Web delays: A contingency analysis of users' tolerance for slow Web sites . Journal of AIS , 5 ( 1 ) Article 1
- Galletta , D. F. , Henry , R. , McCoy , S. and Polak , P. 2006 . When the wait isn't so bad . Information Systems Research , 17 ( 1 ) : 20 – 37 .
- Gao , Y. , Koufaris , M. and Ducoffe , R. 2004 . An experimental study of the effects of promotional techniques in web-based commerce . Journal of Electronic Commerce in Organizations , 2 ( 3 ) : 1
- Gefen , D. and Straub , D. 2005 . A practical guide to factorial validity using PLS-Graph: Tutorial and annotated example . Communications of the AIS , 16 : 91 – 109 .
- Greyser , S. A. 1973 . Irritation in advertising . Journal of Advertising Research , 13 ( 1 ) : 3 – 10 .
- Ha , L. 1996 . Advertising clutter in consumer magazines: Dimensions and effects . Journal of Advertising Research , 36 : 76 – 83 .
- Interactive Advertising Bureau. (2008). IAB Interactive advertising revenue report conducted by PriceWaterhouseCoopers. http://www.iab.net/insights_research/1357 (Accessed: January 2008 ).
- Kahneman , D. 1973 . Attention and effort , Englewood Cliffs, NJ : Prentice Hall .
- Kahneman , D. and Treisman , A. 1984 . “ Changing views of attention and automaticity ” . In Varieties of attention , Edited by: Parasuraman , R. and Davies , D. R. 29 – 61 . Orlando, FL : Academic .
- Kennedy , J. R. 1971 . How program environment affects TV commercials . Journal of Advertising Research , 11 ( 1 ) : 33 – 38 .
- Krugman , H. E. 1983 . Television program interest and commercial interruption: Are commercials on interesting programs less effective? . Journal of Advertising Research , 23 ( 1 ) : 21 – 23 .
- Krugman , D. M. and Johnson , K. F. 1991 . Differences in the consumption of traditional broadcast and VCR movie rental . Journal of Broadcasting & Electronic Media , 35 : 213 – 232 .
- Li , H. , Edwards , S. M. and Lee , J.-H. 2002 . Measuring the intrusiveness of advertisements: Scale development and validation . Journal of Advertising , 31 ( 2 ) : 37 – 47 .
- Lopes , A. and Galletta , D. F. 2006 . Consumer perceptions and willingness to pay for intrinsically motivated online content . Journal of Management Information Systems , 23 ( 2 ) : 205 – 233 .
- MacKenzie , S. B. and Lutz , R. J. 1989 . an empirical examination of the structural antecedents of attitude toward the ad in an advertising pretest context . Journal of Marketing , 53 ( 2 ) : 48 – 65 .
- McCoy , S. , Everard , A. , Polak , P. and Galletta , D.F. 2007 . Communications of the ACM , 50 ( 3 ) : 84 – 88 .
- Monroe , K. B. 1976 . The influence of price differences and brand familiarity on brand preferences . Journal of Consumer Research , 3 : 42 – 49 .
- Mu , E. and Galletta , D. F. 2007 . The effects of the meaningfulness of salient brand and product-related text and graphics on Web site recognition . Journal of Electronic Commerce Research , 8 ( 2 ) : 115 – 127 .
- Naveh-Benjamin , M. 2000 . Adult-age differences in memory performance: Tests of an associative deficit hypothesis . Journal of Experimental Psychology: Learning, Memory, & Cognition , 26 : 1170 – 1187 .
- Naveh-Benjamin , M. , Guez , J. and Marom , M. 2003 . The effects of divided attention at encoding on item and associative memory . Memory & Cognition , 31 ( 7 ) : 1021 – 1035 .
- Parker, P. (2003). When is a pop-up not a pop-up? http://www.clickz.com/experts/brand/buzz/article.php/1571211 (Accessed: 13 May 2005 ).
- Reed , M. 1999 . Going beyond the banner ad . Marketing , April 29, 1999 : 25 – 26 .
- Reid , G. B. and Nygren , T. E. 1988 . “ The subjective workload assessment technique: A scaling procedure for measuring mental workload ” . In Human mental workload , Edited by: Hancock , P. A. and Meshkati , N. 185 – 215 . Amsterdam : North-Holland .
- Rennecker , J. and Godwin , L. 2005 . Delays and interruptions: A self-perpetuating paradox of communication technology use . Information and Organization , 15 ( 3 ) : 247 – 266 .
- Rettie , R. 2001 . An exploration of flow during Internet use . Internet Research: Electronic Networking Applications and Policy , 11 ( 2 ) : 103 – 113 .
- Rust , R. T. and Varki , S. 1996 . Rising from the ashes of advertising . Journal of Business Research , 37 ( 3 ) : 173 – 191 .
- Shneiderman , B. 1998 . Designing the user interface , Boston : Addison-Wesley .
- Soldow , G. F. and Principe , V. 1981 . Response to commercials as a function of program context . Journal of Advertising Research , 21 ( 2 ) : 59 – 65 .
- Stapel , J. 1998 . Recall and recognition: A very close relationship . Journal of Advertising Research , July–August : 41 – 45 .
- Treisman , A. 1988 . Features and objects: The 14th Barlett Memorial Lecture . The Quarterly Journal of Experimental Psychology , 40 ( A ) : 201 – 237 .
- Wegert, T. (2002). Pop-up ads, Part 1: Good? Bad? Ugly? http://www.clickz.com/experts/media/media_buy/article.php/991121 (Accessed: 9 July 2004 ).
- Wells , W. D. , Clark , L. and McConville , M. 1971 . A reaction profile for TV commercials . Journal of Advertising Research , 11 : 11 – 17 .
- Wickens , C. D. 1980 . “ The structure of attentional resources ” . In Attention and performance VIII , Edited by: Nickerson , R. 239 – 257 . Hillsdale, NJ : Erlbaum .