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International Journal of Human–Computer Interaction Volume 35, 2019 - Issue 1
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Articles

Attention for Web Directory Advertisements: A Top-Down or Bottom-Up Process?

Yaqin CaoDepartment of Industrial, School of Management Engineering, Anhui Polytechnic University, Wuhu, P.R. ChinaView further author information
,
Qingxing QuSchool of Business Administration, Northeastern University, Shenyang, P.R. ChinaView further author information
,
Vincent G. DuffySchool of Industrial Engineering, Purdue University, West Lafayette, IN, USAView further author information
&
Yi DingDepartment of Industrial, School of Management Engineering, Anhui Polytechnic University, Wuhu, P.R. ChinaCorrespondence[email protected]
View further author information
Pages 89-98 | Published online: 02 Feb 2018

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Li Liu, Zishuai Zou & Runyu L. Greene. (2023) The Effects of Type and Form of Collaborative Robots in Manufacturing on Trustworthiness, Risk Perceived, and Acceptance. International Journal of Human–Computer Interaction 0:0, pages 1-14.
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Yaqin Cao, Robert W. Proctor, Yi Ding, Vincent G. Duffy, Yun Zhang & Xuefeng Zhang. (2021) Influences of Color Salience and Location of Website Links on User Performance and Affective Experience with a Mobile Web Directory. International Journal of Human–Computer Interaction 37:6, pages 547-559.
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Joni Salminen, Ilkka Kaate, Ahmed Mohamed Sayed Kamel, Soon-Gyo Jung & Bernard J. Jansen. (2021) How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising. International Journal of Human–Computer Interaction 37:2, pages 141-155.
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Yi Ding, Yaqin Cao, Qingxing Qu & Vincent G. Duffy. (2020) An Exploratory Study Using Electroencephalography (EEG) to Measure the Smartphone User Experience in the Short Term. International Journal of Human–Computer Interaction 36:11, pages 1008-1021.
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Yi Ding, Yaqin Cao, Vincent G. Duffy, Yi Wang & Xuefeng Zhang. (2020) Measurement and identification of mental workload during simulated computer tasks with multimodal methods and machine learning. Ergonomics 63:7, pages 896-908.
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