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Journal of Food Products Marketing Volume 22, 2016 - Issue 8
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Original Articles

The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India

Lawrence L. Garber JR.Marketing Department, Elon University, Elon, North Carolina, USA and Institute of Management Technology, Ghaziabad, Uttar Pradesh, IndiaCorrespondence[email protected]
,
Eva M. HyattMarketing Department, Walker College of Business, Appalachian State University, Boone, North Carolina, USA
&
Lubna NafeesMarketing Department, Institute of Management Technology, Ghaziabad, Uttar Pradesh, India
Pages 930-948 | Published online: 22 Jan 2015

Citations (11)

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Sara Aghajanzadeh, Aman Mohammad Ziaiifar & Ruud Verkerk. (2023) Effect of thermal and non-thermal treatments on the color of citrus juice: A review. Food Reviews International 39:6, pages 3555-3577.
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Haritha Meruvu & Júlio César dos Santos. (2021) Colors of life: a review on fungal pigments. Critical Reviews in Biotechnology 41:8, pages 1153-1177.
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Lawrence L. Garber$suffix/text()$suffix/text(), Eva M. Hyatt & Lubna Nafees. (2016) The Effects of Analogous Food Color on Perceived Flavor: A Factorial Investigation. Journal of Food Products Marketing 22:4, pages 486-500.
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Articles from other publishers (8)

Winda Amilia, Rokhani Rokhani, Ida Bagus Suryaningrat & Bertung Suryadharma. (2023) Pendampingan Perancangan Sajian Khas pada Kawasan Wisata di Kecamatan Jangkar Kabupaten Situbondo. Jurnal ABDINUS : Jurnal Pengabdian Nusantara 7:2, pages 323-330.
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Kirsten Ellison, Emily Truman & Charlene Elliott. (2023) Picturing food: the visual style of teen-targeted food marketing. Young Consumers 24:3, pages 352-366.
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Marissa Orlowski, Sarah Lefebvre & Robin M. Back. (2022) Thinking outside the bottle: Effects of alternative wine packaging. Journal of Retailing and Consumer Services 69, pages 103117.
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Ümit Demir. (2020) Investigation of color‐emotion associations of the university students. Color Research & Application 45:5, pages 871-884.
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Casparus J.A. Machiels, Nadine Yarar & Ulrich R. Orth. 2019. Trends in Beverage Packaging. Trends in Beverage Packaging 73 104 .
Pratyush K. Patnaik, Paresh Mahapatra, Dibyajyoti Biswal, Suraj K. Nayak, Sachin Kumar, Biswajeet Champaty & Kunal Pal. 2019. Bioelectronics and Medical Devices. Bioelectronics and Medical Devices 15 29 .
M. BrugarolasL. Martínez-Carrasco. 2017. Sensory and aroma marketing. Sensory and aroma marketing 61 92 .
Charles Spence. (2015) On the psychological impact of food colour. Flavour 4:1.
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